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Exploring the Journey to Services

last modified Apr 20, 2017 01:47 PM
March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

'Exploring the Journey to Servitization'

Firms are increasingly providing services to complement their product offerings. The vast majority of studies on the service journey, also known as servitization or service transition, examine the challenges and enablers of the process of change through cases studies. Investigations that provide an in-depth longitudinal analysis of the steps involved in the service journey are much rarer. Such a detailed understanding is required in order to appreciate fully how firms can leverage the enablers while overcoming the challenges of servitization. This study investigates ‘what does a service journey look like?’ It analyzes in some detail the actual service journeys undertaken by three firms in the well-being, engineering and learning sectors. This paper tells you;

2017 March Paper Coverx250

  • Why the fourth year in the transition to services is crucial.
  • Why the pace of service development is important
  • When the coexistence of basic, intermediate and complex services occurs.

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Florian Urmetzer presents Ecosystems Mapping and Value Exchange to the UK Defence and Security Innovation Initiative.

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April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica Martinez

Webinar - Investigating risks of outcome-based service contracts from a provider's perspective

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Webinar by Dr Jingchen Hou, on 10 April 2017 'Investigating risks of outcome-based service contracts from a provider’s perspective'

Exploring the Journey to Services - Podcast Interview

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In a new podcast from the Cambridge Service Alliance, Senior Researcher Veronica Martinez, talks about her new jointly authored paper: ‘Exploring the Journey to Services’. It is co-authored with Professor Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Service Excellent Programme Delivered to Veolia

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A Two-Day Service Excellence Programme has been developed and delivered to Veolia by the Cambridge Service Alliance.

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Oct 05, 2017

IfM, Cambridge, UK

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Oct 10, 2017

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Oct 11, 2017

Moller Centre, Cambridge, UK

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