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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Alliance Visitor - Martin Fritze

Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.

We are pleased to welcome Martin Fritze to the Cambridge Service Alliance.  Martin joins us as a visitor and will be working on a joint research project with Florian Urmetzer. The project seeks to conceptually examine and empirically investigate strategic threats of servitization.

Martin P. Fritze is a PhD student at the Institute for Marketing and Service Research at University of Rostock in Germany. Martin’s research bridges the knowledge on product and services marketing. Most recently, he investigates the role of possessions and ownership in the service context.

Since June 2016 Martin has been a research fellow at the Institute for Ecological Economy Research (IÖW) in Berlin, where he works in the area of corporate management and sustainable consumption. Martin has been appointed as a visiting researcher at Imperial College London and National University of Singapore.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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