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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
2nd Customer Management Leadership Group Academic-Practitioner Workshop

Dr Mohamed Zaki was invited to participate in the 2nd Customer management Leadership Group Academic-Practitioner Workshop on 17-19 June at the University of Manchester.

Dr Mohamed Zaki was invited to participate in the 2nd Customer management Leadership Group Academic-Practitioner Workshop on 17-19 June at the University of Manchester. The outcome of the event was a journal paper which will contribute to a special issue at the Journal of Business Research. Mohamed, Robert Ciuchita, Maria Holmlund, Annika Ravald, Panagiotis Sarantopoulos, Yves Van Vaerenbergh and Francisco Villarroel-Ordenes will produce a paper entitled “For scores or for growing business? A strategic framework for understanding and managing customer experience feedback.”

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.


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