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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

Invited talk to BMW Summer School on 'Car as a Service' by Florian Urmetzer.

Florian Urmetzer was invited by BMW to speak at their summer school on 'Car as a Service'. He talked about service ecosystems and offered insights into how to understand the direct and indirect value exchanged by B2B partners and introduced the Cambridge Service Alliance to the participants. The discussion following the session was very detailed and identified valuable insights for the attendees. 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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