skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Customer Experience Management and Big Data Workshop

last modified Feb 22, 2016 01:41 PM
1st Academic-Practitioner Research with Impact Workshop 'Customer Experience Management (CEM) and Big Data'
Customer Experience Management and Big Data Workshop

Manchester Workshop

Mohamed Zaki was selected to join the Service and Customer experience measurement research teams of the the 1st Academic-Practitioner Research with Impact Workshop: 'Customer Experience Management (CEM) and Big Data' on Monday 18th-Tuesday 19th January, 2016, which was organised by The Customer Management Leadership Group (CMLG) at Alliance Manchester Business School (Alliance MBS), University of Manchester, UK, in conjunction with Alliance MBS Big Data Forum and the Centre for Service Management (CSM) at Loughborough University’s School of Business and Economics.

The 2-day invitational workshop was to help academics work with companies (Co-op, Great Western, Mitie, Prudential and Siemens) and academics across disciplines to tackle topics identified by 5 past or present CMLG member companies working in services and facilities outsourcing, transport, retail, banking and manufacturing sectors.

The outcome of this 2-days workshop is a paper entitled 'Integrating Customer Experience and Customer Commitment: A Framework for Identifying Appropriate Metrics and Processes' will be submitted to International journal of Service Marketing

For more information on this event please visit the event webpage.

RSS Feed Latest news

Podcast Interview with Deputy Director Dr Mohamed Zaki

Jul 20, 2017

In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge.

Barriers and Facilitators to Incident Reporting in Servitized Manufacturers

Jul 17, 2017

July Paper by Chara Makri, on Barriers and Facilitators to Incident Reporting in Servitized Manufacturers.

Podcast - The Fallacy of the Net Promoter Score

Jul 17, 2017

In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new paper 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.

Webinar - Business Ecosystems - Classification Model

Jul 10, 2017

10 July 2017 - Business Ecosystems: Towards a Classification Model - Florian Urmetzer

MSI Award for Customer Attrition Prevention with Artificial Intelligence project

Jul 04, 2017

A new award from the Marketing Science Institute for a project on customer attrition prevention with artificial intelligence, by Dr Mohamed Zaki and Dr. Benjamin Lucas

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Shift to Services Executive Education Programme

Nov 15, 2017

IfM, Cambridge, UK

Upcoming events