skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

Telegraph article - The Six Burning Questions for Firms Looking to Make Money from Big Data

last modified Apr 14, 2015 11:05 AM
The six burning questions for firms looking to make money from big data In this article reported in the Telegraph on 10 April 2015, Andy Neely asks how firms should go about reaping the potential financial rewards of big data.
Telegraph article - The Six Burning Questions for Firms Looking to Make Money from Big Data

Telegraph 10 April 2015


Extract below:

"In the fast moving world of big data, firms big and small are increasingly looking to capitalise on the use of information to improve their business model and offer their customers better value. But if big data is the “new oil” for business how should they go about using it?

We know that in the publishing business, newspapers have had to adapt to new digital business models because advances in technology may initially have been disruptive for them. But the newer platforms like Google and Facebook have from the outset collected data from their customers and effectively they have started out with data-driven models.

At the Cambridge Service Alliance, we have just published new research which aims to facilitate the use of big data in businesses today. We have studied 20 start-up firms and 20 very different established firms, from The New York Times, to the bank Goldman Sachs (who plan years in advance), to the fashion and retail chain Zara, and also in the music business we looked at Next Big Sound. "  [Full Article]

RSS Feed Latest news

Exploring the Journey to Services - Podcast Interview

Mar 27, 2017

In a new podcast from the Cambridge Service Alliance, Senior Researcher Veronica Martinez, talks about her new jointly authored paper: ‘Exploring the Journey to Services’. It is co-authored with Professor Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Exploring the Journey to Services

Mar 20, 2017

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Webinar - The Ecosystems Value Framework

Mar 13, 2017

13 March 2017 - The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems - Florian Urmetzer

March 2017 Newsletter

Mar 01, 2017

March 2017 Alliance Newsletter

ServiceMax Webinar Introduced the Shift to Services Programme

Feb 23, 2017

Introduction to the Shift to Services Executive Programme - Webinar

View all news

Upcoming events

Shift to Services Executive Education Programme

Apr 04, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Upcoming events