skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

Telegraph article - The Six Burning Questions for Firms Looking to Make Money from Big Data

last modified Apr 14, 2015 11:05 AM
The six burning questions for firms looking to make money from big data In this article reported in the Telegraph on 10 April 2015, Andy Neely asks how firms should go about reaping the potential financial rewards of big data.
Telegraph article - The Six Burning Questions for Firms Looking to Make Money from Big Data

Telegraph 10 April 2015


Extract below:

"In the fast moving world of big data, firms big and small are increasingly looking to capitalise on the use of information to improve their business model and offer their customers better value. But if big data is the “new oil” for business how should they go about using it?

We know that in the publishing business, newspapers have had to adapt to new digital business models because advances in technology may initially have been disruptive for them. But the newer platforms like Google and Facebook have from the outset collected data from their customers and effectively they have started out with data-driven models.

At the Cambridge Service Alliance, we have just published new research which aims to facilitate the use of big data in businesses today. We have studied 20 start-up firms and 20 very different established firms, from The New York Times, to the bank Goldman Sachs (who plan years in advance), to the fashion and retail chain Zara, and also in the music business we looked at Next Big Sound. "  [Full Article]

RSS Feed Latest news

Seminar on Co-Creation in Living Labs - Italy

May 18, 2017

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.

New Executive Courses on Ecosystems Strategy

May 15, 2017

We are pleased to announce a new executive programme on Ecosystems Strategy, to be held in Cambridge on 22 November 2017

Bridging the Co-Creation Gap

May 15, 2017

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely

Webinar - A Process for B2B Partnerships

May 08, 2017

8 May 2017 - A Process for B2B Partnerships: Designing to deliver capability across companies

Alliance Visitor - Martin Fritze

May 01, 2017

Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events