20 April - Business Model Innovation in an Emerging Ecosystem: Electric Vehicles Diffusion - Dr Claire Weiller
Claire discusses her research into Electric Vehicles and business models used, touching on both Claire's research paper, as well as her recently completed PhD thesis research. She presents four innovative business models that are being developed in three countries to support the commercialisation of electric vehicles (EV). Using an original business model framework and interviews with EV company founders and directors, we analyse the coexistence of competing business models (China) and partnership strategies along the EV value chain (US and France). Findings emphasise the importance of designing flexible business models and leveraging resources and inter-industry partnerships in the emerging EV ecosystem. The results provide practical recommendations for industrial players and insights for policy-makers.