skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

When Innovation Follows Promise

last modified May 04, 2017 11:01 AM
When Innovation Follows Promise - Why service innovation is different, and why that matters Ivanka Visnjic, Taija Turunen and Andy Neely
When Innovation Follows Promise

When Innovation Follows Promise Report

Research suggests that organisations are often less innovative with service provision than with product design, manufacture and sales. However, service companies account for 75 per cent of economic activity in developed economies, and even product companies incorporate elements of service into their business. So why does service innovation lag behind product innovation?
 

This executive briefing looks at the process of service innovation in an attempt to improve the way that service and product-service providers develop new services. It has implications for service provider and customer, both regarding their approach and contribution to the innovation process and service delivery, and the risks and rewards appropriated.

Audio Image

 

One of the report's authors, Ivanka Visnjic, discusses this report and its findings here in this podcast interview

RSS Feed Latest news

Seminar on Co-Creation in Living Labs - Italy

May 18, 2017

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.

New Executive Courses on Ecosystems Strategy

May 15, 2017

We are pleased to announce a new executive programme on Ecosystems Strategy, to be held in Cambridge on 22 November 2017

Bridging the Co-Creation Gap

May 15, 2017

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely

Webinar - A Process for B2B Partnerships

May 08, 2017

8 May 2017 - A Process for B2B Partnerships: Designing to deliver capability across companies

Alliance Visitor - Martin Fritze

May 01, 2017

Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events