Mohamed Zaki was invited by HCLTech to be a speaker at a breakfast session in partnership with the Financial Times Tech Forum on 29th February 2024.

How AI can help businesses predict customer loyalty

Traditional methods of tracking customer sentiments often miss important emotional responses. Surveys like Net Promoter Score lack depth and can't capture nuanced feedback. Customers often express their true feelings in open-ended comments, which are often overlooked. This roundtable will explore how AI can leverage this valuable data to predict customer behavior more effectively, providing businesses with actionable insights.

This was also a valuable networking opportunity with industry peers and experts from organisations likes BMW, Tesco, Currys and more.