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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
The Service Community Conference - Outcome Based Services

Veronica Martinez presents at The Service Community Conference

Dr Veronica Martinez was recently an invited guest speaker at the The Service Community Conference, in Fujitsu, Stevenage, UK. Held at Fujitsu Stevenage, this event brought together 35 service professionals from around the country who listened to and discussed four presentations covering various aspects of Outcome Based Services.

Veronica presented part of her research focused on the shift to services, particularly from an outcome-based services perspective. The Service Community Society was delighted with Veronica's presentation, particularly with the business cases and of organisations that moved from product-based strategies to outcome-based one.

blog from The Service Community Conference is available and well as an interview conducted with Veronica.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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