Dr Veronica Martinez was recently an invited guest speaker at the The Service Community Conference, in Fujitsu, Stevenage, UK. Held at Fujitsu Stevenage, this event brought together 35 service professionals from around the country who listened to and discussed four presentations covering various aspects of Outcome Based Services.
Veronica presented part of her research focused on the shift to services, particularly from an outcome-based services perspective. The Service Community Society was delighted with Veronica's presentation, particularly with the business cases and of organisations that moved from product-based strategies to outcome-based one.
A blog from The Service Community Conference is available and well as an interview conducted with Veronica.