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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely

In this webinar, Thayla Zomer presented the Alliance May paper on Digital Transformation.

Embracing the opportunities offered by digitalisation is one of the main challenges and priorities for contemporary firms. The transformation of business processes to take advantage of new digital technologies, however, is a complex issue that affects all segments of a company and remains poorly understood in both theory and practice. According to Forbes Magazine, one in eight digital transformation initiatives succeeds, and more than 50% fail completely. Moreover, cases of firms that have had their market values languished despite having invested in digital transformation strategies have also been recognised. Why some companies have not achieved the expected outcomes and what are the characteristics of firms that are performing digital initiatives and experiencing a growth in their market value, however, remain scarcely explored in the literature. Therefore, this study attempts to shed light on the firms’ characteristics and the aspects of their digital transformation initiatives that are related to positive performance. We identified strategic, cultural and structural characteristics that distinguish companies that are experiencing positive outcomes and can be considered as digitally maturing firms. This study provides insights for practitioners regarding the relevant dimensions of a successful transformation initiative, as it is critical to understand how organisations manage their digital transformation and the organisational aspects involved in such transformations.

Webinar I Presentation

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.


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