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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

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Read more at: Business-to-Consumer Lock-in Effect
Business-to-Consumer Lock-in Effect

Business-to-Consumer Lock-in Effect

25 March 2015

The August 2014 Paper on 'The Business-to-Consumer Lock-in Effect' by Markus Eurich and Michael Burtscher

Read more at: November Webinar - B2C Lock-in Effect
November Webinar - B2C Lock-in Effect

November Webinar - B2C Lock-in Effect

3 February 2015

November 2014 Webinar - on the Business-to Consumer Lock-in Effect, by Marcus Eurich.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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