Quarterly Newsletter
The Alliance publishes quarterly newsletters, with updates on all its activities as well as details of upcoming events etc.
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News items
Find out what the Alliance has been working on:
19th IEEE Conference on Business Informatics
Mohamed Zaki invited to be one of the organizing committee members of '19th IEEE Conference on Business Informatics', held in Thessaloniki, Greece on 24-26 July 2017
Podcast Interview with Deputy Director Dr Mohamed Zaki
In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge.
Barriers and Facilitators to Incident Reporting in Servitized Manufacturers
July Paper by Chara Makri, on Barriers and Facilitators to Incident Reporting in Servitized Manufacturers.
Podcast - The Fallacy of the Net Promoter Score
In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new paper 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.
Webinar - Business Ecosystems - Classification Model
10 July 2017 - Business Ecosystems: Towards a Classification Model - Florian Urmetzer
EurOMA Conference
Chara Makri attended the 24th EurOMA Conference in Edinburgh to participate in the doctoral seminar and present her paper at the main conference.
EurOMA Conference - Katharina Greve
Katharina Greve presented a study “Bridging the Co-creation Gap between Co-creators, Companies and Living lab” (Authors: Katharina Greve, Veronica Martinez, Andy Neely) at the 24th EurOMA conference in Edinburgh, Scotland.
Paper Award for Ornella and Andy at EurOMA Conference
Ornella Benedettini and Andy Neely receive the Chris Voss Highly Commended Paper Award at EurOMA 2017
MSI Award for Customer Attrition Prevention with Artificial Intelligence project
A new award from the Marketing Science Institute for a project on customer attrition prevention with artificial intelligence, by Dr Mohamed Zaki and Dr. Benjamin Lucas
CX Analytics at the Annual Frontiers Conference
Annual Frontiers Conference at Fordham University’s Gabelli School of Business. The conference will take place on June 22 to June 25, 2017 in New York City.
A Systems Perspective on Business Model Evolution
June Paper Release on ‘A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India’ by Chander Velu
Customer Satisfaction Scores Hide Problems
Marketing Week Article by Mohamed Zaki, 12 June 2017, on Customer Satisfaction Scores.
Webinar - Exploring the Journey to Services - Veronica Martinez
12 June 2017 - Exploring the Journey to Services - Veronica Martinez
MSI Grant for AI Research
A new research grant has been awarded by the Marketing Science Institute (MSI) for their project titled “DeepKeep: Customer Attrition Prevention with Artificial Intelligence”.
Service Engineering in the Era of Industry 4.0
The Special Interest Group SIG Round Table 'The Service Engineering in the era of Industry 4.0' at University of Bergamo in Bergamo, Italy
Seminar on Co-Creation in Living Labs - Italy
Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.
New Executive Courses on Ecosystems Strategy
We are pleased to announce a new executive programme on Ecosystems Strategy, to be held in Cambridge on 22 November 2017
2016 Annual Report for the Cambridge Service Alliance
The 2016 Annual Report for the Cambridge Service Alliance.
Bridging the Co-Creation Gap
May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely
Webinar - A Process for B2B Partnerships
8 May 2017 - A Process for B2B Partnerships: Designing to deliver capability across companies
RECODE Workshop at CIRP manufacturing systems 2017 conference in Taichung, Taiwan
Special Session: Re-Distributed Manufacturing – Pathway to Impact UK and Global Perspectives, May 3rd - 5th, 2017, Taichung, Taiwan ROC
Alliance Visitor - Martin Fritze
Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.
UK Defence and Security Innovation Initiative Event
Florian Urmetzer presents Ecosystems Mapping and Value Exchange to the UK Defence and Security Innovation Initiative.
Business Ecosystems: Towards a Classification Model
April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica Martinez
Webinar - Investigating risks of outcome-based service contracts from a provider's perspective
Webinar by Dr Jingchen Hou, on 10 April 2017 'Investigating risks of outcome-based service contracts from a provider’s perspective'
ISSIP/NSF Workshop
Veronica Martinez invited to National Science Foundation & ISSIP event on Human-Technology Frontier for Smart Services
Exploring the Journey to Services - Podcast Interview
In a new podcast from the Cambridge Service Alliance, Senior Researcher Veronica Martinez, talks about her new jointly authored paper: ‘Exploring the Journey to Services’. It is co-authored with Professor Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.
Service Excellent Programme Delivered to Veolia
A Two-Day Service Excellence Programme has been developed and delivered to Veolia by the Cambridge Service Alliance.
Exploring the Journey to Services
March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.