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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge



2020 research projects

Our research collaborations with our partners are clustered around four key themes:

Applications of emerging digital technologies

How a distributed ledger technology such as blockchain can transform product and smart service innovation.

Digital transformation strategy 

How firms can leverage Industry 4.0 to develop and implement a successful digital transformation strategy - and identify the capabilities they will need along the way.

Understanding customer experience

How can firms gain insights about what their customers are really thinking and feeling by using machine learning on data collected at different touchpoints through the service journey.

Business models through digital platforms

How firms can develop digital platform strategies based on customer experience management to create new business models and revenue streams.

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New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

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