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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Research

The service sector now accounts for 75 percent of the labour force in the US and the UK and more than 50 percent in Brazil, Russia, Japan and Germany. The dramatic growth of the service sector is changing the nature of organisations. This transition can be extremely beneficial for organisations, securing their competitive position, offering long-term stable revenues and opening up new market opportunities However, it is becoming apparent that there is a lack of research and knowledge in the area of service to help address the challenges these changes are creating. The Alliance will help overcome the challenges of moving toward service by:

  • Defining business models that will best create and capture value.
  • Assisting firms to recoup the financial benefits they expect to through services.
  • Identifying new service and support engineering capabilities to enable these business models.
  • Establishing how innovation in performance information and analytics enables service business models.

The Cambridge Service Alliance aspires through research and education programmes, to better enable organisations to address the challenges they will face in the next three to five years.

The partners in the Alliance jointly agree a defined research programme with the University of Cambridge, addressing issues of interest and relevance to them. The pages in this section show some of the research that has been undertaken to date, including ongoing research activities. 

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Webinar 10 December 2018

Dec 14, 2018

Webinar on Service Business Model Innovation: The Digital Twin Technology by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

December Newsletter

Dec 05, 2018

Welcome to the December 2018 edition of the Cambridge Service Alliance Newsletter

Gaining Customer Experience Insights That Matter

Nov 26, 2018

New paper on 'Gaining Customer Experience Insights That Matter' by Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon, Florian Urmetzer and Andy Neely published at Journal of Service Research

November 2018 Paper

Nov 21, 2018

November 2018 paper on 'Service business model innovation: the digital twin technology' by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

Webinar 12 November 2018 - Co-Creation in Practice: Objectives and Outcomes

Nov 14, 2018

In this webinar, Katharina Greve presents the Alliance September Paper on Co-Creation in Practice.

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Ecosystems Strategy One Day Course

Feb 05, 2019

IfM, Cambridge

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