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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Events

One of the main events in the Alliance calendar is the annual Cambridge Service Week. More details on the individual days are included in the list of events below.

[Past events - to view details of previous events hosted by the Alliance]

Ecosystems Strategy One Day Course

One Day Executive Programme on Ecosystems Strategy
When Feb 27, 2018
from 09:30 AM to 05:30 PM
Where IfM, Cambridge
Contact Name
Contact Phone +44 (0)1223 766141
Attendees Managers and executives involved in strategy and business development of solutions and services
Senior operations executives looking to inspire thought leadership in complex organisations
Consultants who support major strategic change programmes
Functional leaders and managers who are seeking to understand the wider value system of their firm
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When designing new services it is important to bring them to market quickly and iterate delivery. Often, it takes a lot of time to build capacity and capability to fulfil customer's needs. This course will show you how through understanding your business' ecosystem and leveraging partnerships, you can deliver services quickly and effectively. 

This course will help you

  • Understand what your business ecosystem is and why it is vital in service delivery
  • Explore the different options and models in understanding the wider ecosystem
  • Understand how to build partnerships to share capability and capacity across multiple companies
  • Understand how innovation can work through partnerships
  • Learn how to identify weaknesses in your ecosystem and what approaches you can take to address them

What you will learn

  • What an ecosystem is with past and present examples to deepen your understanding
  • How to model an ecosystem through mapping and ecosystem of your choice
  • Where value is exchanged across partners in the ecosystem and how this can highlight areas for improvement in the delivery of services
  • Understand the total value exchange, including the concept of indirect value, and how to model a direct value exchange
  • Why innovation is important in ecosystems
  • A technique that enables innovation between partners
  • How to critically review your ecosystem, to identify areas of weakness and propose strategic configurations for improvement

Course format

An interactive one-day course combining presentations, group activities and discussions. Participants will develop the skills and knowledge to successfully leverage their company's ecosystem for growth. 

 

More information about this event…

Shift to Services Executive Education Programme

Drawing on the latest work from the Cambridge Service Alliance, this thought-provoking and practical two-day course considers how to design the shift to services.
When May 09, 2018 09:00 AM to
May 10, 2018 04:30 PM
Where IfM, Cambridge, UK
Contact Name
Attendees The programme has been designed for managers and senior executives involved in any aspect of the design and delivery of services.
Previous attendees have included:
General managers and directors
Service directors
Operations managers and directors
Business development and sales managers
Technical managers and service engineers
Global operations and service delivery managers
Design and innovation managers
If you are a member of a Professional Institution, participation in this workshop may count towards your Continuing Professional Development (CPD) record. Please check requirements with your Institution and let us know if you require a Certificate of Attendance.
Comments from previous attendees
"The collaborative work created opportunities to learn different perspectives"
"The tool set provided is practical and useful"
"Great overall process of understanding how to develop new business opportunities and understanding the customer perspective"
"A key learning for me was how to take a structured approach to fleshing out and refining a new service or existing service"
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Watch this webinar introduction to the Shift to Services programme.

Customers increasingly demand services and solutions, not just products. For companies this can be an opportunity to increase their revenues and develop long-term relationships with their customers. However, making the shift to services is difficult and remains an aspiration for many. Arriving at a clear vision of the service offering is often the first stumbling block. What will be offered and how? What are the risks? How do we deliver and create – as well as capture – value?

By the end of the course, you will be able to use our tools to design new services and improve existing ones and support the successful integration of services into your organisation.

The course will give you new insights into:

  • How firms design and re-design services and service offerings
  • How prototyping a service works
  • How tools such as emotion mapping, process mapping, business model innovation and blue-printing play a role in service design
  • How to manage the transition and the service journey

Topics include:

  • New thinking for service design
  • Understanding the ecosystem – expanding your strategic horizons
  • Defining the business model – focusing on your customers’ needs
  • Planning your service strategy journey
  • Innovating the value delivery system – aligning resources and partners
  • Service emotion – identifying and managing the customer’s ‘emotion journey’ 
  • The role of big data – optimising service delivery and designing better solutions

The course will introduce the concept of ‘service design thinking’ through a series of tools and exercises, which will support you and your organisation as you make the shift to services. During the course you will also be given the opportunity to design a new service and/or enhance one of your organisation’s existing services. 

Drawing on the latest work from the Cambridge Service Alliance, this thought provoking and practical two-day course considers how to design the shift to services. The tutors have a highly engaging and interactive teaching style and have delivered workshops to a host of clients in the public and private, manufacturing and service sectors. 

Sample Agenda:

Wednesday 9 May 2018

09:00-09:30   Introduction and welcome
09:30-10:00   Why do services matter and how are they defined?
10:00-10:45   The servitization of manufacturing
10:45-11:15   Refreshments
11:15-11:45   Pitch servitized product
11:45-12:30   Design thinking for services
12:30-13:30   Lunch
13:30-14:30   Collecting user stories through personas
14:30-15:15   Defining a service concept
15:15-15:45   Refreshments
15:45-17:30   Service prototyping

19.00 Course Dinner

Thursday 10 May 2018

09:00-10:00   Service process mapping and blueprinting
10:00-11:00   Emotion mapping
11:00-11:30   Refreshments
11:30:12:30   Service prototyping - round 2
12:30-13:30   Lunch
13:30-14:30   Service business model innovation
14:30-15:30   Ecosystem perspective
15:30-15:45   Refreshments
15:45-16:00   Where IT going?
16:00-16:30   Wrap up and close

The course will introduce the concept of ‘service design thinking’ through a series of tools and exercises, which will support you and your organisation as you make the shift to services. During the course you will also be given the opportunity to design a new service and/or enhance one of your organisation’s existing services.

Watch this webinar introduction to the Shift to Services programme.

2017FebWebinarImageIntrotoS2S

More information about this event…

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Upcoming events

Ecosystems Strategy One Day Course

Feb 27, 2018

IfM, Cambridge

Shift to Services Executive Education Programme

May 09, 2018

IfM, Cambridge, UK

Upcoming events