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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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CSA Industry Day Conference - 16 October 2019

What is the Future of Digitally Enabled Service Business?

One Day Conference - Wednesday 16 October 2019

We would like to thank all those who attended our conference this year.  We heard some unique insights from leading service providers and it was a great opportunity to hear and discuss the latest developments in service thinking.

How can companies develop business strategies that successfully capture value from digital technologies? In the not too distant future, developments such as artificial intelligence (AI), robots and virtual reality will be commonplace within businesses. Yet only a minority of companies are fully embracing digital today, and many well-established firms are still struggling to generate revenue streams through digital. 

Meanwhile, customer expectations in both the business-to-business (B2B) and business-to-consumer (B2C) worlds are being ramped up as market entrants endlessly innovate to enhance their services. Companies can see the opportunities that are being created in this new experience and platform-led economy, and at the same time they can see the threat of new competition emerging from unexpected quarters. Ultimately, firms are afraid of being left behind: their eyes fixed on a game-changing technology like AI as it comes over the horizon but unable to make the organisational changes that would allow them to embrace it.

In this ‘Thought Leadership’ event, we will invite keynote speakers from big brands to discuss the future of digitally enabled service business and provide instructive examples on how companies can achieve the kind of service transformation shift demanded of them in the new digital era.

Register your interest here to receive further information for our 2020 conference.