Skip to main content
University of Cambridge
Cambridge Service Alliance

Cambridge Service Alliance

  • Home
  • About Us
  • News
  • Contact Us

CSA Team

  • CSA Team overview
  • Current Team
  • Collaborators

Research

  • Research overview
  • Design
  • Deliver

Strategise

  • Strategise overview
  • Digital Service Transformation with AI Adoption

Previous Research (Archive)

  • Previous Research (Archive) overview
  • Making the Shift to Services
  • Ecosystems Value Mapping and Analysis
  • Data-Driven Business Models
  • Designing Deploying and Enhancing Services
  • Service and Support Engineering
  • Service Performance and Information
  • Definitions of Service-Related Terms
  • Personal Touch in Conversational AI
  • Transforming Primary Healthcare Service Delivery

Data and Analytics for Services

  • Data and Analytics for Services overview
  • Moments of Truth in Services: AI-Neuro-marketing Perspective
  • Customer Experience Management Using Data Analytics
  • Cognitive Computing to Enhance Services
  • Service Consumer's Exeperience Analytics

Business Models for Complex Services

  • Business Models for Complex Services overview
  • Urban Ecosystems
  • Service Business Model Capability Assessment
  • Innovation in Energy Services: New Business Models for Electric Vehicles

Associated Research

  • Associated Research overview
  • Ecosystems Evolution Enabled by Technology
  • Performance Based Contracts
  • Transforming Public Services with Open Service Platforms

Consulting

  • Consulting overview
  • Become a partner

Consultancy Projects

  • Consultancy Projects overview
  • 1. AI Platform to Track, Flag and Predict your At-Risk Customers- In Real Time
  • 2. Multimodal AI model to predict customer engagement
  • 3. Service Business Model: A Capability Assessment
  • 4. Enterprise level KPI for complex Services
  • 7. Turn Customer Experience Management (CXM) into a Competitive Advantage

Resources

  • Resources overview
  • Videos
  • Podcasts
  • Resources (Archive)
  • Academic Outreach

Annual report

  • Annual report overview
  • Annual Review 2022

Books

  • Books overview
  • Data-Driven Customer Experience Transformation

Events

  • Events overview
  • Academic Thought Leadership Event - 2024
  • Webinars (Archive)

Industry/Partner Day 2025

  • Industry/Partner Day 2025 overview

PhD Forum - Sep24

  • PhD Forum - Sep24 overview
  • Academic Panel 1
  • Academic Panel 2

Industry Day Overview

  • Industry Day Overview overview
  • Industry Day 2022
  • Industry Day 2021
  • Industry Day 2020
  • Service Week 2019
  • SW2018_PostersBooklet.pdf
  • Service Week 2018

Service Week 2017

  • Service Week 2017 overview
  • Industry Day Flyer with Programme
  • Academic Booklet
  • Martin Fleming IBM Keynote Slides
  • Sean Perry Evans Keynote Slides
  • Ye Meng Keynote Slides
  • Ye Meng Keynote Slides
  • Martin Fleming IBM Keynote Slides
  • Sean Perry Evans Presentation
  • CMuellerTranscript
  • YeMengTranscript
  • MFlemingTranscript
  • SPerryEvansTranscript
  • MZakiTranscript
  • SummaryPodcast
  • MohamedKeynote
  • 2017 Poster Booklet

Service Week 2016

  • Service Week 2016 overview
  • Compilation Podcast Transcript
  • Brian Holliday
  • Per Sternqvist
  • Fred Jones
  • Veronica Martinez
  • PosterBooklet
  • Academic Conf Abstracts
  • PosterB2BPartnershipsFU.pdf
  • 2016 Poster service week VM

Service Week 2015

  • Service Week 2015 overview
  • Creating Value Through Customer Services - Conference
  • 2015 Industry Day Conference - Creating Customer Value - Industry Day Conference

CSA Industry Day Conference 2019

  • CSA Industry Day Conference 2019 overview
  • Workshop discussion sessions
  • Digital strategies with a customer-centric mindset - Interview with Ashish Kumar Gupta, HCL Technologies

Webinars

  • Webinars overview
  • Masterclass - Agentic AI Applications in Service Experience - Feb 2026
  • The AI Adoption in Digital Service Transormation: How Startups Innovate, Enterprises Scale and Research Reveals - Jan 2026
  • The Future of Digital Service Transformation - June 2024
  • Generative AI Workshop - March 2024

The Future of AI Agents in Service Experience - Sep 2025

  • The Future of AI Agents in Service Experience - Sep 2025 overview
  • Balaji Ramalingam, Astra Zeneca
  • Dr. Mansoor Samavatian, HCLTech
  • Meghna Krishna, Magnifi
  • Vinod Singh, Concirrus
  • Matthäus Wilga, CSA

The Future of AI Agents in Service Experinece - May 2025

  • The Future of AI Agents in Service Experinece - May 2025 overview
  • Key Notes - Abhimanyu Kanwar
  • Key Notes - Stuart McCann
  • Key Notes - Ulas Malli
  • Key Notes - Vaibhav Panchal (Vebz)

Executive Education

  • Executive Education overview
  • Online Course: Data-Driven Design for Customer Experience (CX)

AI-Powered Leadership: Unlocking Business Value with AI Strategy

  • AI-Powered Leadership: Unlocking Business Value with AI Strategy overview
  • Target Group
  • Goal/s
  • Outcome/s
  • Course Content
  • Programme Format/Schedule

Insights

  • Insights overview
  • 7 Reasons Why Inconsistent Customer Experiences Cost Brands More Than You Think
  • A machine learning approach to quality control
  • Connecting the Digital, Physical and Social
  • Digital twins: driving business model innovation
  • Handbook of Service Experience - Book Chapter - Jan H. Blümel & Mohamed Zaki
  • Handbook of Service Experience - Book Chapter - Unveiling the Future of Service Experience: A Look at a Fast Good Digital Transformation Journey
  • Part of the team: the role of digital technologies at the frontline of service delivery
  • Perceiving Innovation: Unveiling the Impact on Market Performance
  • The Future of Digital Services and Platforms
  • Understanding business models in the construction sector
  • Maintaining service delivery in troubled times
  • Digital twins: the road to business model transformation
  • Putting customer experience at the heart of business-to-business marketing
  • The personal touch: using AI to help digital ‘agents’ deliver better customer service
  • Making business model innovation happen: the Business Model Cohesiveness Scorecard

Insights Overview - List

  • Insights Overview - List overview
  • Customer Experience: How Can Firms Use AI to Predict Share of Wallet?

QUIS20

  • QUIS20 overview
  • QUIS20 Agenda
  • Home
  • About Us
  • CSA Team

    CSA Team

    CSA Team overview
    • Current Team
    • Collaborators
  • Research

    Research

    Research overview
    • Strategise
    • Design
    • Deliver
    • Previous Research (Archive)
  • Consulting

    Consulting

    Consulting overview
    • Become a partner
    • Consultancy Projects
  • Resources

    Resources

    Resources overview
    • Videos
    • Podcasts
    • Annual report
    • Books
    • Resources (Archive)
    • Academic Outreach
  • Events

    Events

    Events overview
    • Academic Thought Leadership Event - 2024
    • Industry/Partner Day 2025
    • Industry Day Overview
    • Webinars
    • Webinars (Archive)
  • Executive Education

    Executive Education

    Executive Education overview
    • Online Course: Data-Driven Design for Customer Experience (CX)
    • AI-Powered Leadership: Unlocking Business Value with AI Strategy
  • Insights

    Insights

    Insights overview
    • Insights Overview - List
    • 7 Reasons Why Inconsistent Customer Experiences Cost Brands More Than You Think
    • A machine learning approach to quality control
    • Connecting the Digital, Physical and Social
    • Digital twins: driving business model innovation
    • Handbook of Service Experience - Book Chapter - Jan H. Blümel & Mohamed Zaki
    • Handbook of Service Experience - Book Chapter - Unveiling the Future of Service Experience: A Look at a Fast Good Digital Transformation Journey
    • Part of the team: the role of digital technologies at the frontline of service delivery
    • Perceiving Innovation: Unveiling the Impact on Market Performance
    • The Future of Digital Services and Platforms
    • Understanding business models in the construction sector
    • Maintaining service delivery in troubled times
    • Digital twins: the road to business model transformation
    • Putting customer experience at the heart of business-to-business marketing
    • The personal touch: using AI to help digital ‘agents’ deliver better customer service
    • Making business model innovation happen: the Business Model Cohesiveness Scorecard
  • News
  • Contact Us
  • QUIS20

    QUIS20

    QUIS20 overview
    • QUIS20 Agenda
    • Home
    • About Us
    • CSA Team
    • Research
    • Consulting
    • Resources
    • Events
    • Executive Education
    • Insights
    • News
    • Contact Us
    • QUIS20

CSA Team

  • CSA Team overview
  • Current Team
  • Collaborators

Collaborators

Researchers currently collaborating with CSA

CSA Collaborators

Benjamin Biesinger

Research Collaborator
Ruusa Ligthart

Research Collaborator
Matthäus Wilga

Research Collaborator

Cambridge Service Alliance

Contact Information

Institute of Manufacturing University of Cambridge 17 Charles Babbage Road, Cambridge CB3 0FS
csa-admin@eng.cam.ac.uk
N/A

University of Cambridge

Logo © 2026 University of Cambridge
Privacy policy Accessibility Freedom of information Modern slavery Terms and conditions