skip to primary navigationskip to content
 

Innovation in Energy Services: New Business Models for Electric Vehicles

The aim is to define barriers and enablers of value creation and capture in early electric vehicle (EV) ecosystems.  This research will identify the elements of successful business model innovation: value propositions, profit and loss structures, key partners and customer segments (Osterwalder, 2006).  

Electric Vehicle Sales: Actual

Country

2011 sales (units)
US 17,345
France 2,630
Germany 2.154
Norway 2,038
UK 1,000

 

 

 

 

 

Electric Vehicle Sales: Projected

Case studies

5 existing electric vehicle ecosystems: Autolib’ in Paris, Better Place in California, MoveAbout in Norway, BYD in China, and TEPCO in Japan     
50+ innovating companies will be represented at different critical positions in the EV ecosystem: charging infrastructure, end-user service, and battery technology

Expected findings

EVs to cause a major paradigm shift: servitization of transport and change of ownership structure in the consumer/supply network (vehicle- battery- energy supply and infrastructure)
The grid/EV interface is one major source of value creation and capture in the ecosystem
ICT-driven business models must and can address technological barriers to adoption (high battery costs, limited driving range

Case Study Report

'E-Mobility Services: New Economic Models for Transport in the Digital Economy', Claire Weiller. 
Information and communication technologies (ICT) are enabling new business models and the introduction of electric vehicles (EV).  The report examines the example of the electric car-leasing system currently implemented in Paris, Autolib’.   Autolib’ illustrates the change from traditional mobility as we know it, to mobility-as-a-service.  The report begins with a presentation of the ways in which ICT enhance the value proposition for users by providing sophisticated information on the network and state-of-charge of the vehicle in the Autolib’ business model. It is then suggested that while ICT do add to the customer value proposition in this business model, the full potential of ICT-enabled value creation in this emerging market, especially from the supply-side, is not yet achieved. Untapped opportunities at the interface of electricity supply and ICT include the use of EV batteries for electricity storage and grid management. These are discussed in detail in the last sections of this report.

Listen to an Podcast Interview with author Claire Weiller, who discusses this research report.

Please contact Claire to discuss potential collaboration or find out more about her work.

RSS Feed Latest news

A machine learning approach to quality control

Nov 14, 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.

Digital twins: driving business model innovation

Nov 06, 2020

For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.

Making business model innovation happen: the Business Model Cohesiveness Scorecard

Oct 30, 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

2020 Annual Review

Oct 23, 2020

Read about our latest research in our tenth anniversary Annual Review.

Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

View all news