Date and Location

Date: Monday 26th Jan - Friday 30th Jan 2026

Location: Møller Institute, Churchill College, Storey's Way, Cambridge CB3 0DE

Introduction

The Cambridge Executive Education Series offers a landmark experience for senior executives from the MENA region — the first of its kind to combineCambridge’s world-class academic rigor with hands-on exposure to the UK’s leading AI ecosystem. Designed for visionaries shaping the region’s next growth chapter, this immersive program equips executives to transform strategy, operations, and customer experience through AI-driven innovation.

In today’s digital and experience-driven economy, the rate of innovation and customer expectations are evolving faster than ever. This course is designed to equip senior professionals with the skills needed to navigate digital innovation,harness AI-driven analytics and insights, enhance customer experience, optimize services using AI, and lead successful digital transformation initiatives.

Participants will gain practical tools and strategic frameworks to stay ahead in an increasingly AI-driven business landscape. Developed from cutting-edge research from the Cambridge Service Alliance, University of Cambridge, and grounded in real-world regional industry insights, the course empowers participants to initiate, manage, and evaluate AI initiatives. You’ll discover how AI-driven services can enhance brand equity, deepen customer engagement, and unlock new business models.

Whether you’re looking to refine current practices or lead the next wave of digital and CX innovation, this course provides a powerful foundation for driving customer-centric and AI-enabled organizational transformation.