Academic Thought Leadership Events
DIG (Digital Innovation for Growth) Study Tour: AI in Business, Innovation, and in Services
15th and 16th April 2024
We were delighted to host an event for the Digital Innovation for Growth team from the Norwegian School of Economics (NHH).
As this event the Cambridge Service Alliance Industrial Partners and DIG Partners came together and disscussed the future of AI in Service Industries.
With input and discussions from our partners we had two great days bridging insights and experience from business and academia.
It was a pleasure to collaborate and host more than 35 delegates here in Cambridge.
AGENDA - DAY 1
| 9.00 | Welcome and plan for the days, by Professor Mohamed Zaki, Cambridge Service Alliance and Professor Bram Timmermans, NHH / DIG |
| 9.15 | Short introduction of participants |
| 9.30 | The Academic Corner: Data driven design for customer experience AI and the Future of Service Experience by Professor Mohamed Zaki, Cambridge Service Alliance o Turning AI into a competitive advantage by Professor Bram Timmermans, NHH |
| 11.45 | Lunch |
| 13.00 | Round Table Discussion, session chair Professor Mohamed Zaki • Bridging academia and business
|
| 17.30 | Group Activity |
| 19.00 | Dinner in College |
AGENDA - DAY 2
| 9.00 | The CSA success formula by Prof Mohamed Zaki |
| 9.30 | What will take DIG to K2 by Bram Timmermans and Tor W. Andreassen |
| 10.00 | Break out session: Toward a world leading research center (3 groups) |
| 11.45 | Lunch |
| 16.00 | Departure |
Speical Issue Event - Journal Business Research
20th and 21st April 2023
Service Research in Business-to-Business Marketing
The goal of this special issue (SI) was to advance our understanding of what service research can contribute with to better theorize about and understand Business-to-Business (B2B) Markets. The last years has been challenging, as the pandemic has continued to affect all organisations (Donthu and Gustafsson, 2020), particularly their ambitions for digital transformation (Caputo et al., 2021), creating better service experiences (Bolton et al., 2021) and achieve sustainability (Grove et al., 1996).
In many cases, plans for digitalisation have been accelerated in order to support seamless operations, maintain - or improve - service experience and, ultimately, guarantee economic survival.
Guest editors:
Mohamed Zaki - University of Cambridge, UK
Lars Witell - Linköping University, Sweden
Anders Gustafsson - BI Norwegian Business School, Norway
Janet McColl-Kennedy - University of Queensland, Australia
AGENDA - DAY 1
| 09.00 | Welcome and Brief & Service Management in B2B Marketing Facilited by Mohamed Zaki |
| 9.45 | Academic Panel - How to Drive More Impact from our Service Research JanetMcColl-Kennedy,ClayVoorhees,MaheshSubramonyandJochenWirtz Facilitated by LarsWitell |
| 10.30 | Refreshments |
| 11.00 | Group Workshops |
| 12.30 | Lunch |
| 13.30 | Continue Group Workshops |
| 15.00 | Refreshments |
| 15.30 | Group Presentations Facilitated by JanetMcColl-Kennedy |
| 17.45 | Group Activity |
| 19.00 | Dinner in College |
AGENDA - DAY 2
| 9.00 | A Brief of 1st Day Facilitated by Mohamed Zaki |
| 9.15 | Industry Session Ahmed Soliman & Stefaan Vanassche - HCL, Robert Christmas - Astra Zeneca, Peter Santén—Volvo |
| 10.30 | Refreshements |
| 11.00 | Group Workshops |
| 12.45 | Lunch |
| 13.45 | How to Translate Practice to Research? Opportunities and Challenges Wolfgang Ulaga, Insead Business School, France |
| 14.30 | Refreshments |
| 15.00 | Continue Group Workshops |
| 16.45 | Wrap-Up and Next Steps |
| 19.00 | Dinner in College |