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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Disrupting the service experience through digital technologies

3 November 2022, 09:00-13:00 UK time, online

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Indeed, new digital technologies are changing how firms design and deliver their service experience. The coming years might be challenging for firms (e.g., climate change policies, energy prices, economic challenges, and others), and how their ambitions for digital transformation can deal with these tensions. In many cases, plans for digitalisation have been accelerated to support seamless operations, maintain - or improve - customer service and, ultimately, guarantee economic survival. Agility, flexibility and digital acceleration are becoming more critical, presenting plenty of challenges and opportunities for firms.

At this virtual event, we invite keynote speakers to discuss digital technologies' paramount role in the new service experience ecosystem. Keynote speakers will also provide instructive examples of how companies can address some of the critical challenges they face and present their digital transformation programs that help their businesses withstand the new uncertainties.

Speakers include

Jatin Chandwani, Chief Technology Officer, KFC

Technology leader with extensive experience in solutions conception, enterprise architecture and global implementation. Multi-disciplinary problem solver with strong creative, analytical, team assembly, and business transformation skills. 20+ years career highlighted by rapid advancement through increasingly responsible consulting, delivery and technology leadership positions with publicly held global organisations, integrated marketing and technology services firm. Have worked across various industries including media, trading, travel, gaming, retail and eCommerce. Recognised by industry executives for improving functionality, streamlining business operations, digital transformation, merger and acquisition, product development, handling multiple projects and providing advanced capabilities in diverse engagements for companies like Carnival, Tui, Publicis Sapient, Ladbrokes, Singapore Airlines, The Times, The Sun, Colt, Opodo, Amadeus.

Peter Chow, Research Fellow at Fujitsu UK

Peter Chow is a Research Fellow at Fujitsu UK. He received his BSc Hons and PhD from University of Greenwich, London, UK, 1988 and 1991 respectively (Ph.D. in Computational Science and Engineering). His current focus is Societal Digital Twin to a more sustainable and belonging world. AI for simulation is a key driver for verification and validation of the virtual and physical worlds, with real-time demands and responses are some of the challenges. Specialties include AI for simulation (AI4SIM) and AI for non-destructive testing (AI4NDT). His previous role at Fujitsu Laboratories of Europe was head of Industry 4.0 and innovation covering Engineering Cloud and AI for Design & Manufacturing.

Ashraf Gameel, CEO, Spectro

Chief executive with +25 years of experience with leading telecom operators and IT companies. I've had the privilege of working and driving change in various areas of the telecom industry (Internet, Fixed and Mobile) and have been working in several emerging as well as mature markets (Egypt, England, Emirates, Sudan, Saudi and Iraq)

Proven track record with global IT and Telecom brands such as IBM, EDS, Etisalat, Zain and Ooredoo. Proven track record of achieving P&L results in intensely competitive multi-operator environment. Ashraf has a considerable experience in start-up telecommunications companies, from concept to operation, inclusive of business, market, and financial planning. Formulated breakthrough marketing strategies; skilled in opportunity identification, competitive analysis, market positioning and brand management.

Aurélie Marais Machurat, UK Transformation, Digital/IT and Innovation Director, Bouygues Construction


09.00 - Mohamed Zaki, Deputy Director, CSA - Industry Day Welcome

09.15 - Jatin Chandwani, Chief Technology Officer, KFC

09.55 - Ashraf Gameel, CEO, Spectro

10:35 - Coffee Break

10.50 - Aurélie Marais Machurat, UK Transformation, Digital/IT and Innovation Director, Bouygues Construction

11.30 - Round Table Poll and Discussion

12.10 - Peter Chow, Senior Researcher, Fujitsu

12.50- 13.00 - Close and wrap-up


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Event contact:

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


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