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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge

 

About Us

The Cambridge Service Alliance 

The Cambridge Service Alliance is a unique partnership between the University of Cambridge and some of the world's leading businesses. It was founded in 2010  to help global companies design and deliver successful complex service systems. Since then, digitalisation has transformed the business landscape. Today, our principal focus is on harnessing digital technologies and big data to create new business models, drive revenues and increase customer loyalty. 

Our partners

BAE Systems and IBM were our founding industrial partners in 2010. Since then we have added Caterpillar, Cemex, GEA, HCL TechnologiesPearson and Zoetis to our roster. 

What we do

Research

We work with our partners to develop a research programme which addresses some of the key challenges facing organisations as they undergo digital transformation.

Practical application

We develop tools and techniques based on our research that embed this new thinking within organisations. We also pilot new digital technologies - to address real problems - so that executives are able to assess their potential value. 

Insights

As well as producing briefings and online resources, the Alliance hosts regular events at which academics and industrial innovators come together to share their experience and insights into the fast-moving world of digitalisation. 

Knowledge and skills

Our executive education programmes have been designed to transfer our knowledge into organisations. We run them both for partners and as open courses. 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Industry Day 2020 | What we learnt

Dec 06, 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.

Understanding business models in the construction sector

Nov 25, 2020

What’s standing in the way of offsite manufacturing? For decades, the construction sector has been hailing it as the next big thing but we have yet to see it really taking off. Why is that, when the technologies and processes already exist? Dr Zakaria Dakhli believes it is due to a fundamental incompatibility between business models and it is only when this has been fully understood that the long-awaited transformation can take place.

A machine learning approach to quality control

Nov 14, 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.

Digital twins: driving business model innovation

Nov 06, 2020

For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.

Making business model innovation happen: the Business Model Cohesiveness Scorecard

Oct 30, 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

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