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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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About Us

The Cambridge Service Alliance 

The Cambridge Service Alliance is a unique global partnership between businesses and universities. It brings together the world’s leading firms and academics, all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow. 

About the Cambridge Service Alliance 

The Cambridge Service Alliance was founded in 2010 by BAE Systems, IBM and the University of Cambridge’s Institute for Manufacturing and Judge Business School. Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, Cemex, GEA, IBM, Pearson and Zoetis. The Cambridge Service Alliance brings together world-leading organisations with an interest in complex service systems to: 

  • Conduct insightful, yet practical research to improve the design and deployment of high-performance complex service systems. 
  • Create and develop industrially applicable tools and techniques that deliver competitive advantage. 
  • Provide an unparalleled network of academics and industrialists that share experience, knowledge and insight in how better to design and deploy high-performance complex service systems. 
  • Develop and deliver public and member-only education programmes to raise the skill levels of organisations. 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Webinar 10 December 2018

Dec 14, 2018

Webinar on Service Business Model Innovation: The Digital Twin Technology by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

December Newsletter

Dec 05, 2018

Welcome to the December 2018 edition of the Cambridge Service Alliance Newsletter

Gaining Customer Experience Insights That Matter

Nov 26, 2018

New paper on 'Gaining Customer Experience Insights That Matter' by Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon, Florian Urmetzer and Andy Neely published at Journal of Service Research

November 2018 Paper

Nov 21, 2018

November 2018 paper on 'Service business model innovation: the digital twin technology' by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

Webinar 12 November 2018 - Co-Creation in Practice: Objectives and Outcomes

Nov 14, 2018

In this webinar, Katharina Greve presents the Alliance September Paper on Co-Creation in Practice.

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