Add a service dimension to your business

Dr Veronica Martinez explains that UK manufacturing companies often cannot compete on price alone, while product differentiation is getting more difficult and expensive. Services are the key to creating a more diversified business and to building stronger customer relationships, she argues.

Servitization, or the ‘shift to services’, is one of three key streams of activity for CSA, along with ecosystem value mapping and data analysis.

Veronica suggests that in future, the interaction of systems, processes and technology will provide a route to ‘total solutions’ for customers. Examples mentioned are miniaturisation to drive connectivity of services, and mass personalisation.

Career Profile Talk - Dr Mohamed Zaki

Dr Mohamed Zaki is a research associate at Cambridge Service Alliance. He is leading the Big Data and analytics for service research. 

Mohamed’s key research interests lie in the field of Big Data analytics and its implication on manufacturing, service science and business model innovation. His research uses an interdisciplinary approach of Big Data technology to address a range of real organizations problems to make better business decisions within complex service network. He is working in many research projects in collaboration with business industries such as BAE systems, Caterpillar, IBM, Pearson and Zoetis. Mohamed is also a member of the Steering Board of the Cambridge Big Data Strategic Research at the University of Cambridge. He is a co-investigator in EPSRC research networks such as Consumer Goods, Big Data, and Redistributed Manufacturing (RECODE) and EPSRC-Digital Economy (NEMODE). Recently, he is appointed as a research associate member at St Edmund's College, University of Cambridge.

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How Can Big Data Create Value?

Dr Mohamed Zaki describes recent research from the Cambridge Service Alliance into:

What is the future of servitization?

Cambridge Service Alliance - The Challenge of Selling Services

Andy Neely discussed the move to selling solutions, with Della Bradshaw from the FT

Cambridge Service Alliance - The Future of Complex Services

Introduction to the Cambridge Service Alliance

KT Box 

KT Box - The Toolbox for Improving Service Operations

Innovation in Service Business Models

Michael Davidson, IBM in discussion with Ivanka Visnjic, University of Cambridge

Cambridge Service Alliance - The Challenge of Selling Services

Cambridge Service Alliance Introductory Video.