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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge

 

Business

Join the Cambridge Service Alliance to:

Achieve competitive advantage through pioneering research from one of the world's leading universities.

Benefit from new research focusing on the core challenges firms are facing as they undergo digital transformation.

Learn how other innovative organisations are developing new services.

Share your challenges and approaches with non-competing organisations through our Community of Interest programme and join us at Cambridge Service Week, our annual flagship event that brings together industrialists, academics and policymakers to consider the latest thinking around services and digital technologies.

Embed service thinking throughout your organisation.

IfM’s knowledge-transfer arm, IfM Education and Consultancy Services, helps partners to put Alliance research findings into practice through consultancy delivered by Industrial Fellows, all of whom have experience of working with multinational companies at a senior level. Partners also benefit from complimentary places on our training courses plus access to a wealth of resources such as webinars, reports, academic papers, blogs and regular executive briefings.

Collaborate with our consortium to experiment with new digital service technologies.

Together we can pilot new digital technologies and data analytical tools such as blockchain and machine learning to rapidly evaluate their potential value for your organisation. 

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Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Blog | Has COVID-19 Invented the 10X Supply Chain?

Jul 06, 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

Insight | Business model innovation for digital twins in the construction sector

May 19, 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Generate revenue from digital platforms

May 12, 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

Unlocking the secrets of customer loyalty

May 12, 2020

Customer retention plays a critical role in a firm's long-term sustainability. Until recently, however, firms have tended to rely on one-dimensional survey techniques to measure their customers' loyalty. This white paper shows how machine learning can help overcome these limitations.

Driving business model transformation

May 01, 2020

A new white paper from the Cambridge Service Alliance and HCL Technologies considers how the development of a digital thread is vital for business model transformation.

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