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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
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Join the Cambridge Service Alliance to:

Achieve competitive advantage through pioneering research from one of the world's leading universities.

Benefit from new research focusing on the core challenges firms are facing as they undergo digital transformation.

Learn how other innovative organisations are developing new services.

Share your challenges and approaches with non-competing organisations through our Community of Interest programme and join us at Cambridge Service Week, our annual flagship event that brings together industrialists, academics and policymakers to consider the latest thinking around services and digital technologies.

Embed service thinking throughout your organisation.

IfM’s knowledge-transfer arm, IfM Education and Consultancy Services, helps partners to put Alliance research findings into practice through consultancy delivered by Industrial Fellows, all of whom have experience of working with multinational companies at a senior level. Partners also benefit from complimentary places on our training courses plus access to a wealth of resources such as webinars, reports, academic papers, blogs and regular executive briefings.

Collaborate with our consortium to experiment with new digital service technologies.

Together we can pilot new digital technologies and data analytical tools such as blockchain and machine learning to rapidly evaluate their potential value for your organisation. 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Latest news

The personal touch: using AI to help digital ‘agents’ deliver better customer service

16 January 2023

Successful customer service feels personal. As customers, we need to have our problems dealt with efficiently. But we also want our emotional response to those problems to be acknowledged, with empathy. But is this possible in a world in which customer services are becoming increasingly automated, and we find ourselves...

Mitsubishi Heavy Ltd Industries Visit - November 2022

15 November 2022

Prof Mohamed Zaki was invited by the Mitsubishi Heavy Industries to run the Digital Service and Customer Experience workshop with the Research & Innovation Center team. Thanks for the invitation, hospitality and the great discussions about the future of the next generations of services in asset heavy Industry.

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release