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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge

 

Business

Join the Cambridge Service Alliance to:

Achieve competitive advantage through pioneering research from one of the world's leading universities.

Benefit from new research focusing on the core challenges firms are facing as they undergo digital transformation.

Learn how other innovative organisations are developing new services.

Share your challenges and approaches with non-competing organisations through our Community of Interest programme and join us at Cambridge Service Week, our annual flagship event that brings together industrialists, academics and policymakers to consider the latest thinking around services and digital technologies.

Embed service thinking throughout your organisation.

IfM’s knowledge-transfer arm, IfM Education and Consultancy Services, helps partners to put Alliance research findings into practice through consultancy delivered by Industrial Fellows, all of whom have experience of working with multinational companies at a senior level. Partners also benefit from complimentary places on our training courses plus access to a wealth of resources such as webinars, reports, academic papers, blogs and regular executive briefings.

Collaborate with our consortium to experiment with new digital service technologies.

Together we can pilot new digital technologies and data analytical tools such as blockchain and machine learning to rapidly evaluate their potential value for your organisation. 

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Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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A machine learning approach to quality control

Nov 14, 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.

Digital twins: driving business model innovation

Nov 06, 2020

For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.

Making business model innovation happen: the Business Model Cohesiveness Scorecard

Oct 30, 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

2020 Annual Review

Oct 23, 2020

Read about our latest research in our tenth anniversary Annual Review.

Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

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