Ecosystems Value Mapping and Analysis

Integrating Firms in Business Ecosystems

The research to be conducted in 2018 will revolve around how to design a firm or a part of the firm that allows the delivery of a solution to a customer that has changing needs over time. This is taking into consideration the integration to multiple partners of a business ecosystem. The problems firms are facing is that the orchestration of service delivery across firms, is often based on contracts. However the value delivery often needs to be flexible over time, this has an impact on execution, accountability, capability and capacity of firms as well as their customers. We understand well that customers’ needs to service and solution delivery needs change over time.

The work builds on the research done within the work stream in 2016 and 2017. We now aim to find an evidence base for working firm layouts, which are idealised for service delivery and involvement in designed business ecosystem.

Research Objectives

The layout of the year will be split into:

• Third party data on how a set of firms (who are running successful ecosystems) are built internally.
• Interviews and maps of the organisational setup of alliances and business ecosystems in which partners are included.

If you are interested in this research project or the content, please contact Dr Florian Urmetzer