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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Cognitive Computing to Enhance Services

The project stems from the era of digital technology that could change the way organizations operate and revolutionising services. Cognitive computing considers one of these recent digital technologies that promise to automate human tasks, scaling and magnifying human capability. In particular, it uses natural language, pattern recognition and brain-emulating algorithms to augment human intelligence and provide real time advise to human experts. This research will investigate how cognitive computing could help organisation to design or enhance service? A review of IBM Watson capabilities has been presented to the Steering Committee.

 

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New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

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