Successful Innovating Your Service Business Model: A Capability Assessment

What is the service business model capability assessment?

The service business model capability assessment is a diagnostic tool designed to help you and the rest of your management team identify whether you have the right capabilities in place to innovate your service business model. The assessment covers 70 sub-capabilities that are clustered under four main headings: (i) capabilities to innovate the value proposition; (ii) capabilities to innovate the value delivery system; (iii) capabilities to manage and mitigate risk; and (iv) capabilities to manage and influence the ecosystem.

What value does the service business model capability assessment deliver?

The service business model capability assessment helps you to identify which capabilities you have to develop further if you are successfully to sell services and solutions. Increasingly firms are finding that their customer don’t want to buy their products, but instead want to buy the outcomes their products deliver. This shift towards services and solutions often requires the provider to take on additional risk as they innovate their value proposition and value delivery system. Using a capability maturity scale the audit helps you identify priority capability development areas that will help make your shift to services successful.

How long will it take to complete the assessment?

The capability assessment involves three phases: (i) an initial briefing to explain to those completing the assessment the background and the assessment materials; (ii) self-assessments: typically between 6-12 people are asked to complete their own assessment of the business’ capabilities; (iii) group discussion and facilitated workshop. At the workshop we review individual assessments; explore the reasons for differences of opinion and create a consensus assessment. This consensus assessment is then used as the input to an action planning discussion.

The capability assessment involves three phases: (i) an initial briefing to explain to those completing the assessment the background and the assessment materials; (ii) self-assessments: typically between 6-12 people are asked to complete their own assessment of the business’ capabilities; (iii) group discussion and facilitated workshop. At the workshop we review individual assessments; explore the reasons for differences of opinion and create a consensus assessment. This consensus assessment is then used as the input to an action planning discussion.