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Cambridge Service Alliance

At the forefront of service transformation in the digital era

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Industry Day 2020

Wednesday 7 October 2020, Online event, 9:00 – 13:00 BST

What is the future of services in the new pandemic-driven era?

With the advent of the COVID19 pandemic, most companies struggle to keep status quo. Moreover, a resilient service business currently refers to a business that succeeded to secure enough revenue to not start the layoff process and closing of its branches (e.g. Zara closed 1,200 stores and Nike is preparing for the second stage of the layoffs).

The world has become a whole lot more complicated since then, with digital technologies become more essential to run a business in the pandemic era and inform business strategy. Previously, a firm would define its business model and its business strategy and then develop a technology strategy to help it realise those ambitions.

In this ‘Thought Leadership’ virtual event, we will invite keynote speakers from big brands to discuss the future of digitally enabled antifragile services, provide instructive examples on how companies can address some of the key challenges they face and achieve this kind of transformation that can thrive and grow in the new pandemic-driven era.

We have an exciting line-up of speakers who will be sharing their experiences, including:

  • Saad Berrada, Co-founder & CEO, Fairjungle 
  • Phil Salt, Head of Digital Product Development, Manchester United
  • Kenji Takeda, Director of Academic Health and AI, Microsoft Research
  • Ahmed Wagih, General Manager L'Oreal Consumer Products, L’Oreal


Register your free place via Eventbrite


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


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