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Cambridge Service Alliance

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Making business model innovation happen: the Business Model Cohesiveness Scorecard

Submitted by Sarah Fell on 30/10/2020 - 15:14

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

Over the last decade, at the same time as huge advances have been made in digitalisation, productivity growth has slowed in all the major economies. In this article, Velu suggests that a lack of business model innovation may be a significant factor.

But business model innovation presents considerable organisational challenges. Velu has developed a scorecard approach to help firms understand what is a complex system, develop new ideas and evaluate their effectiveness.

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