The Alliance holds monthly Webinars for members of partner organisations to participate in. The presentations from the Webinars are available for download following the event. The list of previous and upcoming Webinars is listed below:
Latest Webinar
Watch this webinar introduction to the Shift to Services programme.
10 December 2018 - Service Business Model Innovation: The Digital Twin Technology by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar
In this webinar, Veronica Martinez presents the Alliance November paper on Digital Twins. The rise of the digital technologies such as digital twins, the internet of things (Industry 4.0), augmented reality, machine learning among others, provide new platforms and avenues to enable services and innovate service business models. Digital Twins (DT) are one the most promising state-of-the-art digital platforms. They create digital/virtual twins of the physical assets. The majority of DT research focuses on the engineering and data transmission of this platform and less on the applications. Little is known about how DTs are integrated into the firms’ operations and their impact on firms’ business models. Considering the importance of this emergent topic, it is of paramount importance to study the effect of Digital Twins on service business model innovation. In other words, what effect do digital twins bring to existing service business models? A two-phase exploratory research was set up to understand this research enquiry. Phase One focused on the overall understanding of how DTs are set, implemented and used. 37 interviewees across three large industrial engineering firms, in addition to two DT platforms architects. Phase Two focused on the study of the context of the use and effect on the firms’ service business models on three pairs of cases. Our research shows four generic types of service business models founded on the DT platform and their trajectories
Upcoming Webinars
Previous Webinars
2018
10 December 2018 - Service Business Model Innovation: The Digital Twin Technology by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar
12 November 2018 - Co-Creation in Practice: Objectives and Outcomes by Katharina Greve, Veronica Martinez and Andy Neely
8 October 2018 - How Can Hackathons Accelerate Corporate Innovation? by Myrna Flores, Matic Golob, Doroteja Maklin, Martin Herrera, Christopher Tucci, Ahmed Al-Ashaab, Leon Williams, Adriana Encinas, Veronica Martinez, Mohamed Zaki, Lourdes Sosa & Karina Flores Pineda.
10 September 2018 - Enabling Digital Transformation: An Analysis Framework by Thayla Zomer, Andy Neely & Veronica Martinez
9 July 2018 - Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models - by Christoph Peters and Mohamed Zaki
11 June 2018 - High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach - by Tim Pearce, Mohamed Zaki, Alexandra Brintrup, Andy Neely
14 May 2018 -A Service Network Perspective to Evaluate Service Matching in Early Design- by Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo
9 April 2018 - Contextually Defined Postural Markers Reveal Who’s in Charge: Evidence from Small Teams Collected with Wearable Sensors by Julius Dietzel, R. Elena Francu, Benjamin Lucas, and Mohamed Zaki
12 March 2018 - Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships - Ornella Benedettini
12 February 2018 - Digital Business Transformation and Strategy: What do we know so far? - Mariam Helmy Ismail Abdelaal
15 January 2018 - Big Data Analytics Architecture for Businesses - Open Source Perspective - Kerem Kayabay, Mert Golkalp, Mohamed Zaki
2017
11 December 2017 - Using outcome-oriented contracts to foster performance improvements in logistics outsourcing relationships - Torsten Steinbach and Florian Urmetzer
13 November 2017 - A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India - Chander Velu
2 October 2017 - Barriers and Facilitators to Incident Reporting in Servitized Manufacturers - Chara Makri
11 September 2017 - Bridging the Co-creation Gap between Co-creators, Companies and Living Lab - Katharina Greve
10 July 2017 - Business Ecosystems: Towards a Classification Model - Florian Urmetzer
12 June 2017 - Exploring the Journey to Services - Veronica Martinez
8 May 2017 - A Process for B2B Partnerships: designing to deliver capability across companies - Florian Urmetzer
10 April 2017 - Investigating risks of outcome-based service contracts from a provider’s perspective - Jingchen Hou
13 March 2017 - The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems - Florian Urmetzer
13 February 2017 - Classification of Noisy Data: An Approach Based on Genetic Algorithms and Voronoi Tessellation - Abdul Khan
9 January 2017 - The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model - Mohamed Zaki
2016
12 December 2016 - Feedback from the Frontline: Engaging front-line employees in service innovation - Florian Urmetzer
14 November 2016 - Data Diagnostic Tool - Mohamed Zaki
3 Oct 2016 - Critical incidents in complex service contracts: human causes and means of prevention - Chara Makri
12 September 2016 - Enterprise KPIs - Aligning Metrics Across Complex Service Networks - Andy Neely
18 July 2016 - Service in the platform context: a review of the state of the art - Xia Han
13 June 2016 - Facilitating Co-Creation in Living Labs - The Josephs Study - Katharina Greve
9 May 2016 - Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain - Jingchen Hou, Cambridge Service Alliance, and Keith Wishart, IBM
11 April 2016 - Mapping Ecosystems: Identifying Service Innovations Tool - Prof Andy Neely
14 March 2016 - A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media - Benjamin Lucas
8 February 2016 - Critical Success Factors - Shift to Services - Dr Veronica Martinez
11 January 2016 - Innovating Your Business Model: The Capability Assessment Tool - Professor Andy Neely
2015
14 December - Case Study - A Transition Towards a Data-Driven Business Model (DDBM)- Dr Mohamed Zaki
16 November - How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services - Prof Ivanka Visnjic
12 October - Making and Sustaining the Shift to Services in the Animal Health Industry - Dr Veronica Martinez
14 September - Internet of Animal Health Things - Dr Mohamed Zaki
6 July - A Capability-Based View of Service Transition - Ornella Benedettini
8 June - Through-Life Accountability: Managing Complex Services - Chara Makri
11 May - Data and Analytics - Data-Driven Business Models: A Blueprint for Innovation - Dr Mohamed Zaki
20 April - Business Model Innovation in an Emerging Ecosystem: Electric Vehicles Diffusion - Claire Weiller
9 March - Key Considerations in Asset Management Design - Dr Florian Urmetzer
9 February - Impact of firms characteristics on survival - Prof. Ornella Benedettini
12 January - Services typology – a classification model for product-service offerings - Dr Veronica Martinez
2014
10 November - The Business-to-Consumer Lock-in Effect - Marcus Eurich
13 October - Industry Transformation Towards Service Logic: A Business Model Approach - Anna Viljakainen
8 September - Big Data for Big Business - Mohamed Zaki
14 July - Customer Experience: Small Details can Make Big Differences, Janet McColl Kennedy
9 June - Introducing the Cambridge Service Alliance, Andy Neely
To find out more about the Webinar series please contact us.
