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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Webinars

Cambridge Service Alliance Webinar Series

The Alliance holds monthly Webinars for members of partner organisations to participate in. The presentations from the Webinars are available for download following the event. The list of previous and upcoming Webinars is listed below:

Latest Webinar

Watch this webinar introduction to the Shift to Services programme.

2017FebWebinarImageIntrotoS2S

 

13 November 2017 - A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India - Chander Velu

Chander Velu will discuss his paper on 'A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India.' Business models are complex activity systems that summarises the architecture and logic of a business, and defines the organisation’s value proposition and its approach to value creation and capture. The role of the business model is to act as a mechanism to enable the core value proposition to be transferred as benefits to the customer. This is especially so when new technologies provide the basis for new customer value propositions. However, often new business models need to be altered from the initial version in order to create the design that might be sustainable and profitable. The paper presents a longitudinal and in-depth single case study of a unique, mobile-phone-based information service for farmers in India. The firm was formed by a major global blue-chip company. In particular, the paper examines the capabilities needed to enable the evolution of the business model through the lens of systems thinking. The paper shows that three capabilities, namely balanced redundancy, requisite variety and cognitive discretion, are needed to enable a firm to achieve congruence between the components of the business model in order to deliver the customer value proposition. The lessons from the paper would be helpful for managers as they create new business models and need to evolve them from their original design.

Webinar I Presentation


Upcoming Webinars 

2017

2 October 2017 - Barriers and Facilitators to Incident Reporting in Servitized Manufacturers - Chara Makri

13 November 2017 - A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India - Chander Velu

12 December 2017 - Using outcome-oriented contracts to foster performance improvements in logistics outsourcing relationships - Torsten Steinbach and Florian Urmetzer


 

Previous Webinars

2017

13 November 2017 - A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India - Chander Velu

2 October 2017 - Barriers and Facilitators to Incident Reporting in Servitized Manufacturers - Chara Makri

11 September 2017 - Bridging the Co-creation Gap between Co-creators, Companies and Living Lab - Katharina Greve

10 July 2017 - Business Ecosystems: Towards a Classification Model - Florian Urmetzer

12 June 2017 - Exploring the Journey to Services - Veronica Martinez

8 May 2017 - A Process for B2B Partnerships: designing to deliver capability across companies - Florian Urmetzer

10 April 2017 - Investigating risks of outcome-based service contracts from a provider’s perspective - Jingchen Hou

13 March 2017 - The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems - Florian Urmetzer

13 February 2017 - Classification of Noisy Data: An Approach Based on Genetic Algorithms and Voronoi Tessellation - Abdul Khan

9 January 2017 - The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model - Mohamed Zaki

2016

12 December 2016 - Feedback from the Frontline: Engaging front-line employees in service innovation - Florian Urmetzer

14 November 2016 - Data Diagnostic Tool - Mohamed Zaki

3 Oct 2016 - Critical incidents in complex service contracts: human causes and means of prevention - Chara Makri

12 September 2016 - Enterprise KPIs - Aligning Metrics Across Complex Service Networks - Andy Neely

18 July 2016 - Service in the platform context: a review of the state of the art - Xia Han

13 June 2016 - Facilitating Co-Creation in Living Labs - The Josephs Study - Katharina Greve

9 May 2016 - Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain - Jingchen Hou, Cambridge Service Alliance, and Keith Wishart, IBM

11 April 2016 - Mapping Ecosystems: Identifying Service Innovations Tool - Prof Andy Neely

14 March 2016 - A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media - Benjamin Lucas

8 February 2016 - Critical Success Factors - Shift to Services - Dr Veronica Martinez

11 January 2016 - Innovating Your Business Model: The Capability Assessment Tool - Professor Andy Neely

2015

14 December - Case Study - A Transition Towards a Data-Driven Business Model (DDBM)- Dr Mohamed Zaki

16 November - How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services - Prof Ivanka Visnjic

12 October -  Making and Sustaining the Shift to Services in the Animal Health Industry - Dr Veronica Martinez

14 September - Internet of Animal Health Things - Dr Mohamed Zaki

6 July - A Capability-Based View of Service Transition - Ornella Benedettini

8 June - Through-Life Accountability: Managing Complex Services - Chara Makri

11 May -  Data and Analytics - Data-Driven Business Models: A Blueprint for Innovation - Dr Mohamed Zaki

20 April - Business Model Innovation in an Emerging Ecosystem: Electric Vehicles Diffusion - Claire Weiller

9 March - Key Considerations in Asset Management Design - Dr Florian Urmetzer

9 February - Impact of firms characteristics on survival - Prof. Ornella Benedettini

12 January - Services typology – a classification model for product-service offerings - Dr Veronica Martinez

2014

10 November - The Business-to-Consumer Lock-in Effect - Marcus Eurich

13 October - Industry Transformation Towards Service Logic: A Business Model Approach - Anna Viljakainen

8 September - Big Data for Big Business - Mohamed Zaki

14 July - Customer Experience: Small Details can Make Big Differences, Janet McColl Kennedy

9 June - Introducing the Cambridge Service Alliance, Andy Neely

To find out more about the Webinar series please

Filed under:

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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EPSRC Grant: OMMS - Wireless Micro-Factor that will treat people with Cancer

Nov 14, 2017

OMMS: the wireless micro-factory that will treat people with cancer Building Service Business Model Innovation

November Webinar - A System Perspective on Business Model Evolution

Nov 13, 2017

Webinar by Chander Velu on 'A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India'

Video - What is the Shift to Services Executive Course all about?

Oct 29, 2017

In this video Florian Urmetzer explains the benefits of attending the Alliance's two-day executive programme - Shift to Services

October Paper - Big Data Analytics Architecture for Businesses

Oct 26, 2017

The October Monthly Paper from the Cambridge Service Alliance, on 'Big Data Analytics Architecture for Businesses, by Mert Onuralp Gökalp, Kerem Kayabay, Mohamed Zaki, Altan Koçyiğit, P. Erhan Eren, and Andy Neely

Article on Service Week 2017 in London Evening Standard

Oct 26, 2017

Anthony Hilton, of the London Evening Standard, attended our Service Week 2017 Industry Day event, and wrote about one of the keynote speakers, from Alibaba, in a recent article.

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