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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Webinars

Cambridge Service Alliance Webinar Series

The Alliance holds monthly Webinars for members of partner organisations to participate in. The presentations from the Webinars are available for download following the event. The list of previous and upcoming Webinars is listed below:

Latest Webinar

Watch this webinar introduction to the Shift to Services programme.

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12 March 2018 - Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships - Ornella Benedettini

In this Webinar Ornella Benedettini discusses her Alliance paper titled: 'Does buyers’ dependen­­ce translate into financial performance? An empirical analysis of manufacturer-service provider relationships­­'. It may be beyond the capabilities of individual firms, or not be economically viable, to provide directly all the services related to a core product. For example, manufacturers of capital equipment often decide to supply services to certain customers/markets themselves, while also enabling distributors or other intermediaries to plan, install, integrate, support, optimise the product for the customer and provide product-related training. In such instances, the question arises of how should the manufacturer structure the ensuing supplier-buyer relationship with third-party providers of product-related services. 

Drawing upon supply chain management (SCM) research and the theoretical lens of relational embeddedness, this study investigates the effects of a service provider’s “dependency” on a manufacturer’s financial performance in supplier-buyer relationships involving a servitized manufacturer and a third-party provider of product-related services. Using financial-statement-based data from 190 servitized manufacturer-service provider relationships, we find that a service provider’s dependency increases the manufacturer’s performance in terms of return-on-assets (ROA), return-on-sales (ROS) and asset turnover (ATO). However, as service provider dependency increases, the manufacturer experiences diminishing returns; as dependency increases beyond a certain, the negative outcomes offset benefits. Thus, overall, the study finds evidence of an inverted U-shaped relationship between a service provider’s dependency and a manufacturer’s financial performance.

Webinar I Presentation


Upcoming Webinars 

9 April 2018 - Contextually Defined Postural Markers Reveal Who’s in Charge: Evidence from Small Teams Collected with Wearable Sensors - Julius Dietzel1, R. Elena Francu1, Benjamin Lucas2,3, Mohamed Zaki3


 

Previous Webinars

2018

12 March 2018 - Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships - Ornella Benedettini

12 February 2018 -  Digital Business Transformation and Strategy: What do we know so far? - Mariam Helmy Ismail Abdelaal

15 January 2018 - Big Data Analytics Architecture for Businesses - Open Source Perspective - Kerem Kayabay, Mert Golkalp, Mohamed Zaki

2017

11 December 2017 - Using outcome-oriented contracts to foster performance improvements in logistics outsourcing relationships - Torsten Steinbach and Florian Urmetzer

13 November 2017 - A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India - Chander Velu

2 October 2017 - Barriers and Facilitators to Incident Reporting in Servitized Manufacturers - Chara Makri

11 September 2017 - Bridging the Co-creation Gap between Co-creators, Companies and Living Lab - Katharina Greve

10 July 2017 - Business Ecosystems: Towards a Classification Model - Florian Urmetzer

12 June 2017 - Exploring the Journey to Services - Veronica Martinez

8 May 2017 - A Process for B2B Partnerships: designing to deliver capability across companies - Florian Urmetzer

10 April 2017 - Investigating risks of outcome-based service contracts from a provider’s perspective - Jingchen Hou

13 March 2017 - The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems - Florian Urmetzer

13 February 2017 - Classification of Noisy Data: An Approach Based on Genetic Algorithms and Voronoi Tessellation - Abdul Khan

9 January 2017 - The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model - Mohamed Zaki

2016

12 December 2016 - Feedback from the Frontline: Engaging front-line employees in service innovation - Florian Urmetzer

14 November 2016 - Data Diagnostic Tool - Mohamed Zaki

3 Oct 2016 - Critical incidents in complex service contracts: human causes and means of prevention - Chara Makri

12 September 2016 - Enterprise KPIs - Aligning Metrics Across Complex Service Networks - Andy Neely

18 July 2016 - Service in the platform context: a review of the state of the art - Xia Han

13 June 2016 - Facilitating Co-Creation in Living Labs - The Josephs Study - Katharina Greve

9 May 2016 - Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain - Jingchen Hou, Cambridge Service Alliance, and Keith Wishart, IBM

11 April 2016 - Mapping Ecosystems: Identifying Service Innovations Tool - Prof Andy Neely

14 March 2016 - A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media - Benjamin Lucas

8 February 2016 - Critical Success Factors - Shift to Services - Dr Veronica Martinez

11 January 2016 - Innovating Your Business Model: The Capability Assessment Tool - Professor Andy Neely

2015

14 December - Case Study - A Transition Towards a Data-Driven Business Model (DDBM)- Dr Mohamed Zaki

16 November - How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services - Prof Ivanka Visnjic

12 October -  Making and Sustaining the Shift to Services in the Animal Health Industry - Dr Veronica Martinez

14 September - Internet of Animal Health Things - Dr Mohamed Zaki

6 July - A Capability-Based View of Service Transition - Ornella Benedettini

8 June - Through-Life Accountability: Managing Complex Services - Chara Makri

11 May -  Data and Analytics - Data-Driven Business Models: A Blueprint for Innovation - Dr Mohamed Zaki

20 April - Business Model Innovation in an Emerging Ecosystem: Electric Vehicles Diffusion - Claire Weiller

9 March - Key Considerations in Asset Management Design - Dr Florian Urmetzer

9 February - Impact of firms characteristics on survival - Prof. Ornella Benedettini

12 January - Services typology – a classification model for product-service offerings - Dr Veronica Martinez

2014

10 November - The Business-to-Consumer Lock-in Effect - Marcus Eurich

13 October - Industry Transformation Towards Service Logic: A Business Model Approach - Anna Viljakainen

8 September - Big Data for Big Business - Mohamed Zaki

14 July - Customer Experience: Small Details can Make Big Differences, Janet McColl Kennedy

9 June - Introducing the Cambridge Service Alliance, Andy Neely

To find out more about the Webinar series please

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Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design

Mar 22, 2018

March paper on 'A Service Network Perspective to Evaluate Service Matching in Early Design' by Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo

Webinar - Does Buyers' Dependence translate into Financial Performance?

Mar 12, 2018

12 March 2018 - Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships - Ornella Benedettini

New Membership Model for the Alliance

Mar 07, 2018

New Membership Model launched for the Alliance.

March 2018 Newsletter

Mar 01, 2018

Find out about the new membership model and our new Alliance Partner as well as other news from the Service Alliance in this new edition of the newsletter.

CEMEX join the Alliance as a Gold Member

Feb 27, 2018

We are delighted to announce that CEMEX has joined the Cambridge Service Alliance as a Gold Member under the Alliance's new Membership Model.

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