Masterclass - Agentic AI Applications in Service Experience
Date: 25th February 2026
Mohamed Zaki's took part in a masterclass delivered through University of Cambridge Online
The title of this masterclass was: Agentic AI Applications in Service Experience.
In this webinar, Mohamed Zaki, explored how agentic AI systems are reshaping service experience, with practical examples and real-world applications.
The session examined what makes AI systems “agentic”, how they differ from traditional automation, and why they represent a fundamental shift in how organizations create value through services.
Missed it? Worry not, you can now watch the full session using the link below.