skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media

last modified Feb 23, 2016 12:21 PM
February Paper on 'A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media' by Jessica Wyllie, Benjamin Lucas, Brent Kitchens, Ben Kozary, Mohamed Zaki, and Jamie Carlson

In this monthly paper the authors illustrate how by actively scanning their stakeholder networks, not-forprofit organizations can identify opportunities to enhance marketing effectiveness. Specifically, the authors provide novel insights for marketing managers and social media analysts on how to: (1) implement a feasible, useful and sustainable approach to stakeholder network analysis via social media; (2) identify and target relevant stakeholders for the development of formal and informal reciprocal relationships by leveraging resources to enhance marketing effectiveness; (3) make informed resource allocation decisions to optimize and focus marketing activities towards the most relevant stakeholders and on building formal and informal reciprocal relationships with these stakeholders, and; (4) scan their social media stakeholder networks for connections with large and relevant external audiences. Further, the approaches proposed in this paper are flexible and accessible and can be applied to other not-for-profit and for-profit service contexts. [download paper]

Filed under: ,

RSS Feed Latest news

Interview with Sander Kuik, Canon – for CSA Industry Day 2018

Sep 11, 2018

In a conversation with Sander Kuik from Canon we asked him about his planned presentation at the CSA Industry Conference on 3 October 2018, his thoughts on the theme of the conference, and his vision of the future.

Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely

Sep 10, 2018

In this webinar, Thayla Zomer presented the Alliance May paper on Digital Transformation.

September Newsletter for the CSA

Sep 03, 2018

September 2018 Newsletter from the Cambridge Service Alliance

2017 ACAM Customer Excellence Award

Aug 21, 2018

Dr Mohamed Zaki received the Caterpillar's ACAM Customer Excellence Award

Partner Workshop - Ecosystems for Digital Transformation

Aug 15, 2018

Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers

View all news

Upcoming events

Industry Day - 3 October 2018

Oct 03, 2018

Moller Centre, Cambridge

Shift to Services Executive Education Programme

Nov 07, 2018

IfM, Cambridge, UK

Ecosystems Strategy One Day Course

Nov 15, 2018

IfM, Cambridge

Upcoming events