skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Facilitating co-creation in living labs: The JOSEPHS study

last modified May 16, 2016 11:43 AM
May paper on 'Facilitating co-creation in living labs: The JOSEPHS study', by Katharina Greve, Veronica Martinez, Julia Jonas, Andy Neely and Kathrin Möslein

[download paper]

Developing innovative services is vital for economic growth and competitiveness of firms. In order to realise service innovation, companies increasingly reach outside the boundaries of their own organisation. In this manner, they are involving larger parts of their value chain in the innovation activities and turning towards the users for inspiration. To engage with customers in the co-creation process to understand both existing and emerging user needs, the use of living labs has emerged as a new way to build competences, and sustain competitive advantage. Living labs allow for the creation, validation, and testing of new services, business ideas, markets, as well as technologies in real-life environments.

However, empirical investigation about co-creation enablers in living labs is scarce. To fill this gap, this paper analyses factors that facilitate co-creation in living labs. The study integrates findings derived from existing literature with primary data collected at a living lab called JOSEPHS as well as with companies using it. Six critical factors to facilitate co-creation in living labs are identified and discussed. This study offers first insights into the operational activities and design structures which are implemented to facilitate co-creation in living labs. In particular, living labs and companies gain deeper understandings of the factors that are relevant to consider when engaging in co-creation.

RSS Feed Latest news

New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

View all news