skip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Facilitating co-creation in living labs: The JOSEPHS study

May paper on 'Facilitating co-creation in living labs: The JOSEPHS study', by Katharina Greve, Veronica Martinez, Julia Jonas, Andy Neely and Kathrin Möslein

[download paper]

Developing innovative services is vital for economic growth and competitiveness of firms. In order to realise service innovation, companies increasingly reach outside the boundaries of their own organisation. In this manner, they are involving larger parts of their value chain in the innovation activities and turning towards the users for inspiration. To engage with customers in the co-creation process to understand both existing and emerging user needs, the use of living labs has emerged as a new way to build competences, and sustain competitive advantage. Living labs allow for the creation, validation, and testing of new services, business ideas, markets, as well as technologies in real-life environments.

However, empirical investigation about co-creation enablers in living labs is scarce. To fill this gap, this paper analyses factors that facilitate co-creation in living labs. The study integrates findings derived from existing literature with primary data collected at a living lab called JOSEPHS as well as with companies using it. Six critical factors to facilitate co-creation in living labs are identified and discussed. This study offers first insights into the operational activities and design structures which are implemented to facilitate co-creation in living labs. In particular, living labs and companies gain deeper understandings of the factors that are relevant to consider when engaging in co-creation.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

LinkedIn

Follow us on Twitter

Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.