skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

SOM Forum Presentation on Co-Creation

last modified Feb 21, 2017 11:29 AM
In January, Katharina Greve presented her research 'Facilitating Co-creation in Living Labs: The Customer Perspective' at the 9th Service Operations Management Forum in Copenhagen, Denmark.

In January, Katharina Greve presented her research “Facilitating Co-creation in Living Labs: The Customer Perspective” (co-authored by V. Martinez, J. M. Jonas and A. Neely) at the 9th Service Operations Management Forum in Copenhagen, Denmark. In her presentation, Katharina highlighted that the customers’ voice has never before been more important in facilitating co-creation of product and service innovations. Companies are increasingly using open innovation environments like Living Labs to reach beyond their own boundaries, enhance internal innovation and expand their markets. Katharina described Living labs as a new platform for companies to engage customers in a process of co-creation to understand both existing and emerging user needs. In her study, she has analysed elements that contribute to the provision of customer feedback in the co-creation process at living labs.

RSS Feed Latest news

High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach

Feb 20, 2018

February Paper on High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach by Tim Pearce, Mohamed Zaki, Alexandra Brintrup, Andy Neely

Webinar - Digital Business Transformation and Strategy

Feb 12, 2018

Webinar on 'Digital Business Transformation and Strategy: What do we know so far?' by Mariam Helmy Ismail Abdelaal

Wearable Sensor Technology and Business

Jan 25, 2018

Contextually Defined Postural Markers Reveal Who’s in Charge: Evidence from Small Teams Collected with Wearable Sensors by Julius Dietzel, R. Elena Francu, Benjamin Lucas, and Mohamed Zaki

Webinar - Big Data Analytics Architecture for Businesses

Jan 16, 2018

15 January 2018 - Big Data Analytics Architecture for Businesses - Open Source Perspective - Kerem Kayabay, Mert Golkalp, Mohamed Zaki

December Paper - Buyers Dependence and Financial Performance

Dec 14, 2017

December 2017 Paper by Ornella Benedettini and Andy Neely on 'Does buyers’ dependen­­ce translate into financial performance? An empirical analysis of manufacturer-service provider relationships­­'

View all news

Upcoming events

Ecosystems Strategy One Day Course

Feb 27, 2018

IfM, Cambridge

Shift to Services Executive Education Programme

May 09, 2018

IfM, Cambridge, UK

Upcoming events