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Customer Satisfaction Scores Hide Problems

last modified Jun 15, 2017 05:04 PM
Marketing Week Article by Mohamed Zaki, 12 June 2017, on Customer Satisfaction Scores.

In this recent article, published by Marketing Week, Dr Mohamed Zaki discussed the issue around using customer satisfaction scores, such as NPS.

‘Customer satisfaction scores cover all manner of sins’

Customer satisfaction scores such as NPS hide your brand’s problems. Instead of focusing on a simplistic number, take a big data approach to analysing customer comments says University of Cambridge researcher Mohamed Zaki.  Click here to read the article in full.

2017 Marketing Week image 

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Rare-events classification: An approach based on Genetic Algorithm and Voronoi Tessellation

May 31, 2018

by Abdul Rauf Khan, Mohamed Zaki, Henrik Schiøler, and Murat Kulahci. The paper was accepted at 'The 22nd Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD)', a leading international conference in the areas of knowledge discovery and data mining (KDD). In this paper, Mohamed and co-authors propose a novel strategy for data mining based on partitioning of the feature space through Voronoi tessellation and Genetic Algorithm, where the latter is applied to solve a combinatorial optimization problem.

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