skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

MSI Grant for AI Research

last modified Aug 17, 2017 10:08 AM
A new research grant has been awarded by the Marketing Science Institute (MSI) for their project titled “DeepKeep: Customer Attrition Prevention with Artificial Intelligence”.

Mohamed Zaki (Deputy Director of the Cambridge Service Alliance) and Benjamin Lucas (Assistant Professor at Maastricht University) have been awarded a research grant by the Marketing Science Institute (MSI) for their project titled 'DeepKeep: Customer Attrition Prevention with Artificial Intelligence'. The grant was awarded as part of the MSI Research Initiative on the Digitized Customer, with the initiative task force co-chaired by Cait Lamberton (University of Pittsburgh), and Andrew Stephen (University of Oxford), and involving collaboration with companies including UPS, AbbVie, Vanguard, IHG, Colgate, and Adobe.

The project involves working at the intersection of marketing analytics and machine learning to develop a tool for predicting customer attrition and churn risk from textual data sources such as social media. This means leveraging the intelligent data abstraction capabilities of deep learning, but also improving the training of such models with psycholinguistic theory and practitioner expertise.

Filed under:

RSS Feed Latest news

New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

View all news