13 March 2017 - The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems - Florian Urmetzer
In this webinar Florian Urmetzer discusses the paper 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems'. This paper focuses on building a framework to help solve a factual problem often described by the managerial staff of companies. The problem is based on a lack of ability to understand the complete value exchange between partners in business ecosystems (this is considering key stakeholders in an ecosystem and focusing on the direct and indirect value capture and creation between them). The research question is: “What are the different types of value created within an ecosystem and captured by its customers?”. The defined framework has helped managers to understand and evaluate the direct and indirect value exchanged between businesses in ecosystems. This has been successfully developed in collaboration with IBM, BAE, Zoetis and Caterpillar Inc
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