Moving Towards a Data-Driven Business Model (DDBM) in the Online Newspaper Publishing IndustryMohamed Zaki, Tor Lillegraven and Andy NeelyCambridge Service Alliance, University of Cambridge
In this case study the authors present the current strategy of news online start-up – Nettavisen – to survive and compete against large incumbent publishing firms and new media players, such as Facebook and Google, in a rapidly growing market for online news.
Nettavisen is moving towards a data-driven business model (DDBM). In particular, the firm aims to increase its market share and profitability through analysing huge volumes of user Web browsing and purchasing habits across desktop, tablet and mobile devices to drive both advertising and e-commerce revenues.
Furthermore, the authors used the DDBM Innovation Blueprint as a practical lens to identify the benefits and challenges associated with leveraging “big data” to construct data-driven business models (DDBM) for online news businesses.