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developing new understanding and approaches to complex service systems

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Designing Competitive Service Models'

last modified Mar 26, 2015 12:05 PM
The January 2014 Paper on 'Designing Competitive Service Models' by Veronica Martinez and Trevor Turner
Designing Competitive Service Models'

January 2014 Paper

 

This paper presents a case study where we traced the value propositions’ shifts of a single firm over 40 years. The firm’s strategic decisions, market adaptation and influencing factors triggering the shift to new offerings are discussed. Then, the paper introduces a value proposition framework for organizations to diagnose the design and delivery of service value propositions. This framework could trace the endurance and adaptability of value propositions in the market at a longer term.

[paper]

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