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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Video from Veronica Martinez on Servitization

last modified Feb 02, 2016 01:17 PM
In this latest video by Dr Veronica Martinez she explains the need for servitization.

Dr Veronica Martinez explains that UK manufacturing companies often cannot compete on price alone, while product differentiation is getting more difficult and expensive. Services are the key to creating a more diversified business and to building stronger customer relationships, she argues.

Servitization, or the ‘shift to services’, is one of three key streams of activity for Cambridge Service Alliance, along with ecosystem value mapping and data analysis.

Veronica suggests that in future, the interaction of systems, processes and technology will provide a route to ‘total solutions’ for customers. Examples mentioned are miniaturisation to drive connectivity of services, and mass personalisation.

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2018 Robert Johnston Award

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Congratulations to Mohamed Zaki, Professor Janet McColl-Kennedy and co-authors for receiving the 2018 Robert Johnston Award of the Journal of Service Management

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February 2019 Paper - High Value Manufacturing (HVM) in the UK: Case studies and focus group insights

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High Value Manufacturing (HVM) in the UK: Case studies and focus group insights by Luisa Huaccho Huatuco, Veronica Martinez-Hernandez, Thomas F. Burgess and Nicky E. Shaw

February 2019 Webinar - Business Ecosystems Mapping

Feb 12, 2019

In this webinar, Florian presents the Alliance January 2019 paper on Business Ecosystems Mapping.

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Shift to Services Executive Education Programme

May 14, 2019

IfM, Cambridge, UK

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