skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

When Innovation Follows Promise

last modified May 04, 2017 11:01 AM
When Innovation Follows Promise - Why service innovation is different, and why that matters Ivanka Visnjic, Taija Turunen and Andy Neely
When Innovation Follows Promise

When Innovation Follows Promise Report

Research suggests that organisations are often less innovative with service provision than with product design, manufacture and sales. However, service companies account for 75 per cent of economic activity in developed economies, and even product companies incorporate elements of service into their business. So why does service innovation lag behind product innovation?
 

This executive briefing looks at the process of service innovation in an attempt to improve the way that service and product-service providers develop new services. It has implications for service provider and customer, both regarding their approach and contribution to the innovation process and service delivery, and the risks and rewards appropriated.

Audio Image

 

One of the report's authors, Ivanka Visnjic, discusses this report and its findings here in this podcast interview

RSS Feed Latest news

How Can Hackathons Accelerate Corporate Innovation?

Apr 25, 2018

April paper on 'How Can Hackathons Accelerate Corporate Innovation?' by Myrna Flores, Matic Golob, Doroteja Maklin, Martin Herrera, Christopher Tucci, Ahmed Al-Ashaab, Leon Williams, Adriana Encinas, Veronica Martinez, Mohamed Zaki, Lourdes Sosa & Karina Flores Pineda

March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design

Mar 22, 2018

March paper on 'A Service Network Perspective to Evaluate Service Matching in Early Design' by Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo

Webinar - Does Buyers' Dependence translate into Financial Performance?

Mar 12, 2018

12 March 2018 - Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships - Ornella Benedettini

New Membership Model for the Alliance

Mar 07, 2018

New Membership Model launched for the Alliance.

March 2018 Newsletter

Mar 01, 2018

Find out about the new membership model and our new Alliance Partner as well as other news from the Service Alliance in this new edition of the newsletter.

View all news

Upcoming events

Shift to Services Executive Education Programme

May 09, 2018

IfM, Cambridge, UK

Shift to Services Executive Education Programme

Nov 07, 2018

IfM, Cambridge, UK

Ecosystems Strategy One Day Course

Nov 15, 2018

IfM, Cambridge

Upcoming events