skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Facilitating Co-creation in Living Labs

last modified Apr 27, 2018 07:33 PM
On 20th April, Katharina Greve delivered a presentation on ‘Facilitating Co-creation in Living Labs’ at Carlo Cattaneo University (LIUC) in Castellanza, Italy.

Living labs are gaining popularity as a new platform for companies to engage with customers in a process of co-creation to understand both existing and emerging user needs. However, facilitating this co-creation process is complex because it requires the inclusion of more activities and stakeholders than those of traditional innovation models. Therefore, the objective of the workshop was to discuss what factors enable co-creation in living labs and under which conditions co-creation can be successfully pursued through living labs.

Katharina provided insights into different co-creation projects that were carried out at a living lab in Germany. She also presented co-creation project objectives and their outcomes highlighting its success across a number of industries. Finally, three main factors and their linkages were discussed: principles, people, and place which are the foundation for a framework explaining how co-creation can be facilitated in living labs. Apart from academics, also Italian entrepreneurs of traditional industries such as fashion, and footwear were invited to the workshop to discuss the challenges they face and how they can be addressed through living labs.

RSS Feed Latest news

Webinar - Service Network and Service Matching

May 14, 2018

Our May Webinar on 'A Service Network Perspective to Evaluate Service Matching in Early Design' by Federico Barravecchia

Caterpillar Parts and Service Operations Summit

Apr 30, 2018

Dr Mohamed Zaki delivered a presentation on ‘Service Innovation in the Digital Era’ in the Caterpillar Parts and Service Operations Summit organised last week in Dubai

Facilitating Co-creation in Living Labs

Apr 27, 2018

On 20th April, Katharina Greve delivered a presentation on ‘Facilitating Co-creation in Living Labs’ at Carlo Cattaneo University (LIUC) in Castellanza, Italy.

Cambridge Service Alliance hosts the Service Community Event

Apr 27, 2018

The Cambridge Service Alliance hosted the 'Service Community Event' on the 19th April, where service professionals shared their experiences on a wide range of service topics.

How Can Hackathons Accelerate Corporate Innovation?

Apr 25, 2018

April paper on 'How Can Hackathons Accelerate Corporate Innovation?' by Myrna Flores, Matic Golob, Doroteja Maklin, Martin Herrera, Christopher Tucci, Ahmed Al-Ashaab, Leon Williams, Adriana Encinas, Veronica Martinez, Mohamed Zaki, Lourdes Sosa & Karina Flores Pineda

View all news

Upcoming events

Shift to Services Executive Education Programme

Nov 07, 2018

IfM, Cambridge, UK

Ecosystems Strategy One Day Course

Nov 15, 2018

IfM, Cambridge

Upcoming events