skip to primary navigationskip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge

 

Facilitating Co-creation in Living Labs

last modified Apr 27, 2018 07:33 PM
On 20th April, Katharina Greve delivered a presentation on ‘Facilitating Co-creation in Living Labs’ at Carlo Cattaneo University (LIUC) in Castellanza, Italy.

Living labs are gaining popularity as a new platform for companies to engage with customers in a process of co-creation to understand both existing and emerging user needs. However, facilitating this co-creation process is complex because it requires the inclusion of more activities and stakeholders than those of traditional innovation models. Therefore, the objective of the workshop was to discuss what factors enable co-creation in living labs and under which conditions co-creation can be successfully pursued through living labs.

Katharina provided insights into different co-creation projects that were carried out at a living lab in Germany. She also presented co-creation project objectives and their outcomes highlighting its success across a number of industries. Finally, three main factors and their linkages were discussed: principles, people, and place which are the foundation for a framework explaining how co-creation can be facilitated in living labs. Apart from academics, also Italian entrepreneurs of traditional industries such as fashion, and footwear were invited to the workshop to discuss the challenges they face and how they can be addressed through living labs.

RSS Feed Latest news

Industry Day 2020 | What we learnt

Dec 06, 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.

Understanding business models in the construction sector

Nov 25, 2020

What’s standing in the way of offsite manufacturing? For decades, the construction sector has been hailing it as the next big thing but we have yet to see it really taking off. Why is that, when the technologies and processes already exist? Dr Zakaria Dakhli believes it is due to a fundamental incompatibility between business models and it is only when this has been fully understood that the long-awaited transformation can take place.

A machine learning approach to quality control

Nov 14, 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.

Digital twins: driving business model innovation

Nov 06, 2020

For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.

Making business model innovation happen: the Business Model Cohesiveness Scorecard

Oct 30, 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

View all news