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Investigating a Revised Service Transition Concept

last modified May 30, 2018 08:09 PM
In this paper, Ornella and Andy present the validation of a revised conceptual framework of ‘service transition’ that re-interprets the adoption of advanced services by manufacturing firms as a progressive expansion, rather than a shift or migration, of the offering.
This paper seeks empirical validation of a revised conceptual framework of ‘service transition’ that re-interprets the adoption of advanced services by manufacturing rms as a progressive expansion, rather than a shift or migration, of the offering. Using cluster analysis and logistic regression, three groups of rms are identied with respect to the offering of four categories of services, ranging from basic to highly advanced services. Results indicate that advanced services predominantly complement, rather than replace, basic or less advanced services, supporting the revised conceptual framework. In doing so, the paper responds to the calfor empirical research that quantitatively validates the conceptual foundations of the eld of servitization. Nevertheless, the clusters identied provide reference scheme to scrutinise potential synergies between sets of services that can complement and leverage each other.

 

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