In this paper, Ornella and Andy present the validation of a revised conceptual framework of ‘service transition’ that re-interprets the adoption of advanced services by manufacturing firms as a progressive expansion, rather than a shift or migration, of the offering.
Thispaperseeksempiricalvalidationofarevisedconceptualframework of‘servicetransition’thatre-interpretstheadoptionofadvancedservicesby manufacturingfirmsasaprogressiveexpansion,ratherthanashiftor migration,of theoffering.Usingclusteranalysisandlogisticregression,three groupsoffirmsare identifiedwithrespecttotheofferingoffourcategories ofservices,rangingfrom basictohighlyadvancedservices.Results indicatethatadvancedservicespredominantlycomplement,ratherthan replace,basicorlessadvancedservices,supportingtherevisedconceptual framework.Indoingso,thepaperrespondstothecall forempirical researchthatquantitativelyvalidatestheconceptualfoundationsof the fieldofservitization.Nevertheless,theclustersidentifiedprovidea reference schemetoscrutinisepotentialsynergiesbetweensetsofservicesthatcancomplementandleverageeachother.