skip to primary navigationskip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge

 

Investigating a Revised Service Transition Concept

last modified May 30, 2018 08:09 PM
In this paper, Ornella and Andy present the validation of a revised conceptual framework of ‘service transition’ that re-interprets the adoption of advanced services by manufacturing firms as a progressive expansion, rather than a shift or migration, of the offering.
This paper seeks empirical validation of a revised conceptual framework of ‘service transition’ that re-interprets the adoption of advanced services by manufacturing rms as a progressive expansion, rather than a shift or migration, of the offering. Using cluster analysis and logistic regression, three groups of rms are identied with respect to the offering of four categories of services, ranging from basic to highly advanced services. Results indicate that advanced services predominantly complement, rather than replace, basic or less advanced services, supporting the revised conceptual framework. In doing so, the paper responds to the calfor empirical research that quantitatively validates the conceptual foundations of the eld of servitization. Nevertheless, the clusters identied provide reference scheme to scrutinise potential synergies between sets of services that can complement and leverage each other.

 

[paper]

RSS Feed Latest news

2020 Annual Review

Oct 23, 2020

Read about our latest research in our tenth anniversary Annual Review.

Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

Blog | Has COVID-19 Invented the 10X Supply Chain?

Jul 06, 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

Insight | Business model innovation for digital twins in the construction sector

May 19, 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Generate revenue from digital platforms

May 12, 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

View all news