skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

May Paper - Enabling Digital Transformation: An Analysis Framework

last modified May 24, 2018 11:50 PM
May Paper on 'Enabling Digital Transformation: An Analysis Framework' by Thayla Zomer, Andy Neely and Veronica Martinez

Embracing the opportunities offered by digitalisation is one of the main challenges and priorities for contemporary firms. The transformation of business processes to take advantage of new digital technologies, however, is a complex issue that affects all segments of a company and remains poorly understood in both theory and practice. According to Forbes Magazine, one in eight digital transformation initiatives succeeds, and more than 50% fail completely. Moreover, cases of firms that have had their market values languished despite having invested in digital transformation strategies have also been recognised. Why some companies have not achieved the expected outcomes and what are the characteristics of firms that are performing digital initiatives and experiencing a growth in their market value, however, remain scarcely explored in the literature. Therefore, this study attempts to shed light on the firms’ characteristics and the aspects of their digital transformation initiatives that are related to positive performance. We identified strategic, cultural and structural characteristics that distinguish companies that are experiencing positive outcomes and can be considered as digitally maturing firms. This study provides insights for practitioners regarding the relevant dimensions of a successful transformation initiative, as it is critical to understand how organisations manage their digital transformation and the organisational aspects involved in such transformations.

[paper]

RSS Feed Latest news

Partner Workshop - Ecosystems for Digital Transformation

Aug 15, 2018

Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers

Mexican Forum for the Business Transformation

Aug 10, 2018

Veronica Martinez was invited as keynote speaker at the Mexican Forum for the Business Transformation.

Blockchain in Customer Service Management

Aug 09, 2018

Caterpillar Presentation of Blockchain Results: Feasibility and Cost Analysis

Through-life engineering services – Adding business value through a common framework – Guide

Jul 24, 2018

This Publicly Available Specification (PAS) offers guidance to leaders of the UK industry that may enable manufacturing and solution providers in all sectors to win business, gain market share, generate revenue, and earn profits from the application of through-life engineering services (TES).

July Paper

Jul 23, 2018

July Paper on 'Coopetition and Business Models' by Chander Velu

View all news

Upcoming events

Industry Day - 3 October 2018

Oct 03, 2018

Moller Centre, Cambridge

Shift to Services Executive Education Programme

Nov 07, 2018

IfM, Cambridge, UK

Ecosystems Strategy One Day Course

Nov 15, 2018

IfM, Cambridge

Upcoming events