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Mohamed Zaki won the Emerald Literati Award

Mohamed's and co-authors paper "The interplay of customer experience and commitment" published in the Journal of Services Marketing has been selected by the Emerald Editorial Team as Highly Commended in the 2018 Emerald Literati Awards

Mohamed's and co-authors paper "The interplay of customer experience and commitment" published in the Journal of Services Marketing has been selected by the Emerald Editorial Team as Highly Commended in the 2018 Emerald Literati Awards. The research aims to better understand the customer experience, as it relates to customer commitment and provides a framework for future research into the intersection of these emerging streams of research. The paper has been made freely available for a period and can be accessed here: https://www.emeraldinsight.com/doi/full/10.1108/JSM-09-2016-0337


Timothy Keiningham
Joan BallSabine Benoit (née Moeller)Helen L. BruceAlexander BuoyeJulija DzenkovskaLinda NasrYi-Chun OuMohamed Zaki, (2017) "The interplay of customer experience and commitment", Journal of Services Marketing, Vol. 31 Issue: 2, pp.148-160, https://doi.org/10.1108/JSM-09-2016-0337

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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