Mohamed's and co-authors paper "The interplay of customer experience and commitment" published in the Journal of Services Marketing has been selected by the Emerald Editorial Team as Highly Commended in the 2018 Emerald Literati Awards
Mohamed's and co-authors paper "The interplay of customer experience and commitment" published in the Journal of Services Marketing has been selected by the Emerald Editorial Team as Highly Commended in the 2018 Emerald Literati Awards. The research aims to better understand the customer experience, as it relates to customer commitment and provides a framework for future research into the intersection of these emerging streams of research. The paper has been made freely available for a period and can be accessed here: https://www.emeraldinsight.com/doi/full/10.1108/JSM-09-2016-0337
Timothy Keiningham, Joan Ball, Sabine Benoit (née Moeller), Helen L. Bruce, Alexander Buoye, Julija Dzenkovska, Linda Nasr, Yi-Chun Ou, Mohamed Zaki, (2017) "The interplay of customer experience and commitment", Journal of Services Marketing, Vol. 31 Issue: 2, pp.148-160, https://doi.org/10.1108/JSM-09-2016-0337