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Mohamed Zaki won the Emerald Literati Award

last modified Jul 08, 2018 10:53 AM
Mohamed's and co-authors paper "The interplay of customer experience and commitment" published in the Journal of Services Marketing has been selected by the Emerald Editorial Team as Highly Commended in the 2018 Emerald Literati Awards

Mohamed's and co-authors paper "The interplay of customer experience and commitment" published in the Journal of Services Marketing has been selected by the Emerald Editorial Team as Highly Commended in the 2018 Emerald Literati Awards. The research aims to better understand the customer experience, as it relates to customer commitment and provides a framework for future research into the intersection of these emerging streams of research. The paper has been made freely available for a period and can be accessed here: https://www.emeraldinsight.com/doi/full/10.1108/JSM-09-2016-0337


Timothy Keiningham
Joan BallSabine Benoit (née Moeller)Helen L. BruceAlexander BuoyeJulija DzenkovskaLinda NasrYi-Chun OuMohamed Zaki, (2017) "The interplay of customer experience and commitment", Journal of Services Marketing, Vol. 31 Issue: 2, pp.148-160, https://doi.org/10.1108/JSM-09-2016-0337

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