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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Dr Ivanka Visnjic

Dr Ivanka Visnjic

Visiting Researcher


Office Phone: 01223 766316

Biography:

Ivanka is visiting researcher in the Cambridge Service Alliance and an Assistant Professor/Lecturer at ESADE Business School in Spain. Ivanka’s research focuses on the business model innovation that arises in the provision of complex services and product-service systems. Examples are the emergence of smart cities and the innovations of construction and facility management service providers, transformation of infrastructure-heavy ecosystems such as rail transport, energy and water utility or the advent of instrumentlization and the IT service strategies. During her PhD, she looked into tendencies of the durable equipment manufacturers to extend their business model towards provision of related services and evolution towards through-life solutions.

Ivanka’s research is based on close collaboration with industry. Her research at Cambridge Service Alliance has been conducted in partnership with IBM and BAE Systems and it assumes constant research interaction and consultation of a number of partners from aforementioned sectors. Her PhD has been commissioned by top management of a global equipment manufacturer and has helped in shaping the firm’s service strategy. Prior to her academic career, Ivanka worked at McKinsey & Co, where she specialized in product innovation strategies in pharmaceutical industry and participated on a number of consulting projects for top pharmaceutical firms.

Keywords

  • Servitization
  • business model innovation

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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Webinar - High-Quality Prediction Intervals for Deep Learning

Jun 11, 2018

11 June 2018 - High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach - by Tim Pearce, Mohamed Zaki, Alexandra Brintrup, Andy Neely

Theme Update - Blockchains in Smart Services

Jun 06, 2018

In May, Veronica and her team worked very hard on the first practical phase of the project – the Codification of the Blockchain Prototype for the CAT/Perkins’ Supply Chain.

Project Update - OMMS: the Wireless Micro-Factory that will Treat People with Cancer

Jun 06, 2018

The OMMS micro-factory project lead by Dr Veronica Martinez made a great progress this month.

June 2018 Newsletter

Jun 04, 2018

Find out what the Cambridge Service Alliance have been doing and how you can get involved.

Rare-events classification: An approach based on Genetic Algorithm and Voronoi Tessellation

May 31, 2018

by Abdul Rauf Khan, Mohamed Zaki, Henrik Schiøler, and Murat Kulahci. The paper was accepted at 'The 22nd Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD)', a leading international conference in the areas of knowledge discovery and data mining (KDD). In this paper, Mohamed and co-authors propose a novel strategy for data mining based on partitioning of the feature space through Voronoi tessellation and Genetic Algorithm, where the latter is applied to solve a combinatorial optimization problem.

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