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Cambridge Service Alliance

At the forefront of service transformation in the digital era

What is the service business model capability assessment?

The DT BM assessment is a diagnostic tool designed to help you and the rest of your management team identify whether you have the right capabilities in place to innovate your digital twins’ business model. The assessment covers 50 sub-capabilities that are clustered under four main headings: (i) Value proposition, (ii) Value Capture, (iii) Value Network, (iv) Value Architecture, (v) Barriers

What value does the Digital twins business model assessment deliver?

The assessment helps you to identify which capabilities and business model configurations are suitable for your digital twins business model. Our research shows that there are five main types of business models for Digital twins: i) Mission Asurers, (ii) Uptime Assurer, (iii) maintenance optimisers; (iv) strategic partners, and (v) Broker/orchestrators. Through this assessment, your team can identify your current position (be it laggard, adopter, or innovator) and help selecting the most fitting business model for your firm.

How long will it take to complete the assessment?

The DT assessment involves three phases: (i) an initial briefing to explain to those completing the assessment the background and the assessment materials; (ii) self-assessments: typically between 6-12 people are asked to complete their own assessment of the digital twins’ capabilities; (iii) group discussion and facilitated workshop. At the workshop, we review individual assessments, explore the reasons for differences of opinion and create a consensus assessment. This consensus assessment is then used as the input to an action planning discussion.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.