skip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era


09.00     Welcome to Cambridge Service Alliance (Mohamed)
09.15     Academic Panel– How to write a paper in Service Management Journals? (Jay) Research idea, methodologies, practical implications

  • Janet McColl-Kennedy - University of Queensland Business School (TBC)
  • Wafa Hammedi - University of Namur
  • Phillipa (Pippa) Jones - University of Liverpool

10.30     Refreshments
11.00     Workshops (Facilitated by invited senior academics)
12.30     Lunch
13.30     PhD Poster session (5 minutes each)
14.30     Refreshments
15.00     Workshops (Facilitated by invited academics)
16.45     Wrap Up
17.00     Activity: Exploring the Cambridge City.
19.00     College Dinner


09.00     Welcome to the second day (Mohamed)
09.15     Industry Panel: Industry challenges in service management (Ruusa)

  • Abdullah Assadi - Director of Strategic Partnerships - Nema Holding
  • Mohamed Elmasry - CEO - Tactful (TBC)

10.30     Refreshments
11.00     Paper presentations (Lars)
12.30     Lunch
13.30     Continue Workshops
15.00     Refreshments
15.30     Academic Panel: How to develop an academic career as a scholar in Service Management (Lars)
16.30    Wrap up and Close


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.