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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge

 

Staff

Jacqueline Brown
  • Programme Management
01223 766316
Dr Veronica Martinez
  • Senior Research Associate
01223 766141
Professor Duncan McFarlane
  • Professor of Industrial Information Engineering
01223 338069
Professor Andy Neely
  • Pro-Vice-Chancellor: Enterprise and Business Relations at the University of Cambridge
  • Founding Director, Cambridge Service Alliance
  • Royal Academy of Engineering Professor of Complex Services
01223 765608
Dr Ajith Parlikad
  • Senior Lecturer
01223 765606
Dr Florian Urmetzer
  • Senior Research Associate
+44 1223 766141
Dr Chander Velu
  • University Lecturer in Economics of Industrial Systems
01223 765879
Dr Mohamed Zaki
  • Deputy Director, Cambridge Service Alliance
01223 732614

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

Blog | Has COVID-19 Invented the 10X Supply Chain?

Jul 06, 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

Insight | Business model innovation for digital twins in the construction sector

May 19, 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Generate revenue from digital platforms

May 12, 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

Unlocking the secrets of customer loyalty

May 12, 2020

Customer retention plays a critical role in a firm's long-term sustainability. Until recently, however, firms have tended to rely on one-dimensional survey techniques to measure their customers' loyalty. This white paper shows how machine learning can help overcome these limitations.

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