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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 Jacqueline  Brown
Programme Management
01223 766316
Dr Veronica  Martinez
Senior Research Associate
01223 766141
Professor Duncan  McFarlane
Professor of Industrial Information Engineering
01223 338069
Professor Andy  Neely
Pro-Vice-Chancellor: Enterprise and Business Relations at the University of Cambridge
Founding Director, Cambridge Service Alliance
Royal Academy of Engineering Professor of Complex Services
01223 765608
Dr Ajith  Parlikad
Senior Lecturer
01223 765606
Dr Florian  Urmetzer
Senior Research Associate
+44 1223 766141
Dr Chander  Velu
University Lecturer in Economics of Industrial Systems
01223 765879
Dr Mohamed  Zaki
Deputy Director, Cambridge Service Alliance
01223 732614

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.