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Cambridge Service Alliance

At the forefront of service transformation in the digital era


Shaping the Future of Service Management

Date: NEW DATES TO BE ANNOUNCED (Previous dates: Monday 4th and Tuesday 5th December 2023)


Mohamed Zaki, University of Cambridge

Lars Witell, Karlstad University

Jay Kandampully, Ohio State University

Ruusa Ligthart, University of Cambridge and Laurea University of Applied Sciences
We would like to invite you to this service management forum at the Cambridge Service Alliance, University of Cambridge. This forum will provide an opportunity for PhD students to meet and collaborate in groups to discuss the future of services in the digital era.

We believe that emerging scholars hold the key to addressing the challenges facing service management in the future. With ongoing global events such as the economic impact of COVID, the war in Ukraine, Brexit, and the climate emergency, researchers must focus on the future of service management to address these critical issues.

Now more than ever, PhD researchers need to address “what is the future of service management research in the digital era?” We are particularly interested in exploring themes such as the use of emerging technologies in service design, service innovation, customer experience, service business models, service strategy, and sustainability, among others.
At the Cambridge Service Management Forum, we promise a warm, welcoming, and intellectual experience. Additionally, we are delighted to host you for dinner at one of the University of Cambridge's prestigious colleges, where you can immerse yourself in the Cambridge atmosphere.

Why you should attend:

  •     Enhance your research skills and knowledge in service management through the forum's collaborative and engaging format.
  •     Network, collaborate, gain insight and build relationships with fellow researchers in the field.
  •     Participate in thought-provoking discussions on the future of service management in the digital era.
  •     Get feedback on your current or planned PhD research from other scholars and experts in the field.
  •     Learn about innovative approaches and strategies to address challenges in the service management field.
  •     Gain exposure to emerging themes and technologies in the industry.
  •     Enjoy a warm and welcoming atmosphere at one of the world's top universities, and experience Cambridge's historic and prestigious atmosphere.
  •     Attend an enjoyable and memorable dinner at one of the University of Cambridge's beautiful colleges.

Further Details:

*** BOOK BEFORE 5th OCTOBER - £350 ***

The price includes, hosting the days’ forum, lunch (2 days) and dinner (1st day)

*** BOOK AFTER 5th OCTOBER - £450 ***

Enrolment deadline: 5th November 2023

Preliminary Programme:


To Register to this event please go here

To participate in this forum please submit a one-page abstract and bring an A2 format poster showcasing your current or planned PhD research in service management.

Monday, 4 December, 2023 - 09:00 to Tuesday, 5 December, 2023 - 17:00
Contact name: 
Charlotte Jenkins
Contact email: 
Event location: 
Institute for Manufacturing, University of Cambridge

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues